the shops at target: the curiosity shoppe.

just when you thought they couldn’t get any more clever or creative, lauren smith and derek fagerstrom of san francisco’s curiosity shoppe wow us once again. On September 9th you’re going to need to head directly to your local target store or visit online where you will find an exclusive, limited edition line of housewares, stationery, toys, and gift items designed by the curiosity shoppe as part of The Shops at Target, available only from september 9 through october 20th. it’s going to be that kind of highly covetable stuff target is known for, so make a beeline! this week target and anthology magazine hosted a party at stable cafe to celebrate the launch of their line, and give us a sneak peek…so i get to share!

inspired by lauren and derek’s roadtrip honeymoon to places like mount rushmore and yellowstone, the collection is an ode to the stories that come from these kinds of carefree trips — souvenirs and mementos of roadside diners and attractions, maps and americana.
You can click right here for a preview teaser of some of the more than 60 items they’ve created, including kitchenware, games, pillows, stationery and journals, tea towels and melamine dishes — and my personal favorite, the wood cutting board in the shape of america. and all of it is totally affordable — The collection encompasses curiosity shoppe’s eclectic mix of witty curiosities and ranges in price from just $3 to $25.

A shared obsession with the gorgeous and the unique inspired Lauren Smith and Derek Fagerstrom to open their curiosity shoppe in San Francisco’s Mission District, Crammed with the quirky and clever, the unusual and nostalgic, it’s what their collection for the shops at target is all about. watch the dynamic duo explain the method behind their very curious and wonderful madness right here.

12 Responses to “the shops at target: the curiosity shoppe.”
  1. Looks like fun!
    I can’t wait I want that cutting board. And to purchase some games for my collection for fun raining days in

  2. I’m so excited for this! I love their playing cards. We taught our dogs to ring a ring-for-service bell when they need to go out, so I might have to pick up that cute “hurry up” wooden one!

  3. Heather says:

    oohh, can’t wait! And I love hearing about new products…:)

  4. Sun says:

    wow! really? wow…

  5. Lexy says:

    All I can say is that I can’t wait until September 9th. I will be there. In my running shoes. Ready to crush it. Looks like a good time! Shared your photos today!

  6. ally says:

    target is the coolest for doing things like this. i can’t wait.

  7. Karen T says:

    Hm, I’m gonna need to have ALL of those tote bags.

    Congratulations to Lauren and Derek — that is incredibly cool news.

  8. great to know! thanks for sharing:)

  9. ummmm….i am now seriously counting down the days until sept 9th. this collection looks so lovely…the united states cheese platter is on my list!

  10. Pistachio says:

    How fab! I love their shop and I have to say what a great collaboration! Can’t wait!

  11. Amara says:

    So much adorable typography everywhere! :D

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