there’s a uniquely lovely little floral shop in san francisco’s hayes valley you need to know about. it’s tucked behind the beautiful h.d.buttercup shop, in bed, and it’s quaint, but in no way overly fussy. louesa is run by a a lovely woman of the same name and it’s not your traditional florist. it’s much more unexpected — natural flora carefully curated by designer and floral artist louesa roebuck with whatever is in season — like cherry and quince blossoms foraged from the bay area foothills or friends’ farms, and large looming exquisite magnolia branches.
the tiny shop showcases one of a kind and vintage collectibles as well — like ceramics, linens and jewelry that are quite hard to resist. rather than hunting the flower mart and the uniformity of agribusiness, louesa finds beauty and inspiration in the perfect imperfection of Northern California — The intersection of west Marin and San Francisco and The immediacy of the seasons. she’s constantly seeking what is most fertile and fresh, as well as the sad beauty of decay.
fragrances like lemon verbena and sage infuse the charming space, pastel petals are strewn about haphazardly, and chandeliers mingle with tangled branches and modern pendant lamps, with apothecary jars and old-school scissors at the ready, awaiting a perfectly imperfect arrangement by louesa’s aesthetically artistic touch. in much the way she approaches printing, painting, textile, and food, louesa looks for Line, color, form and negative space — Negative space which is missing in most floral work. do drop in for a visit the next time you’re in hayes valley.
• all photos © victoria smith, sfgirlbybay.