petel africa: a love story.

PETEL

Julie and Ibrahima’s story began in 2000 when they met working with the Peace Corps in Mauritania, and fell in love communicating in French and Pulaar (the Fulani language). Inspired by other cultures and places they’ve been, from Paris to Algeria and beyond, they’ve created a new business together — Petel, in San Francisco. importing handwoven textiles from his home country of Mauritania and designing them here into totes, table runners, zip pouches, and pillows, they believe that through Petel, they can reinvest in the vibrant color and culture from the land that brought them together by introducing these traditional handmade textiles to a broader audience.

petel-africa

Petel creates beautiful objects from handmade textiles crafted on rugged African looms and their designs combine traditional West African colors and patterns with a contemporary western aesthetic. materials are created by Fulani weavers in Mauritania and through Petel their products support these artisans. Julie and Ibrahima are trying to save a dying art in West Africa, by creating a market outside of the region for these amazing hand-woven textile strips, and their goal is to use Petel’s profits to create a training program for younger Fulani artists interested in textile art. If the younger generation of Fulani see ancillary value in their traditional textiles, the methods will be preserved. Petel translates to “little spark” in Pulaar, the native language of their weavers. It is their dream that this spark will ignite a fire of hope, inspiration and self-sufficiency among the Fulani in Mauritania.

petel-africa-collection

petel-fabric

petel-pouch

Comments
8 Responses to “petel africa: a love story.”
  1. carlene says:

    Thanks for this, they’re beautiful, but I’m not seeing any of the textiles here on their site (the scarves). Am I missing something?

  2. Thanks for introducing us to Petel. This is the kind of handcrafted artistry that we love in the LAB.

  3. Endorha says:

    Oh I love that you guys posted about this company! This stuff is simply beautiful! My friend took me to a kick off sale in SF. I have a bag and have received so many compliments from it. The textiles are really unique and truly from the county where the husband is from- where she served in the Peace Corps, i.e. its the REAL deal.

  4. carrieolshan says:

    So beautiful and so inspiring. WIth all the knock-offs around these days, here is one more great way to shop proudly and support true artisans. Thanks for sharing!

  5. Karen Judge says:

    Yay, they’re in SF! I’m going!

    xo

  6. Bridget Baskett-Stone says:

    Hi miss Victoria
    I’m so happy you posted PETEL. Julie & Ibrihima are good friends of mine and I love them, they are absolutely lovely.
    -bridget

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