oakland surf club.
Being from the coast, the east coast of Florida to be exact, and practically growing up on the beach with my surfer brothers, I will always have a deep love for surf culture. Which is why I was so excited to find that the east bay has Oakland Surf Club – a gem of a shop nestled in downtown Oakland. Not only do they carry some of the coolest brands, like Baggu and Mara Hoffman, but they often feature items from local artisans and the curation and styling of this shop is always on point.
Oakland Surf Club is run by husband and wife team, Max Klineman and Ariana Serrano-Embree, with guest appearances of baby Coco. One of the coolest aspects of Oakland Surf Club is how supportive they are of their communnity – converting their upstairs space into a gallery to hold rotating art openings, shows and other community events. Make sure you check out their website for upcoming happenings, or stop in to say hi the next time you find yourself perusing around Oakland.
• all photos by rachelle dunn.