a tug on your heartstrings.

tugtug | sfgirlbybay

tugtug is a sweet new children’s lifestyle boutique inspired by the wee ones in your life. it is a collection of independent designers, who are sustainably producing cute clothing for boys, girls and babies — these are some of the cutest kid’s clothes i’ve ever seen (do they come in my size?). and the shop itself is so well-designed I couldn’t resist sharing (and you know i don’t post a lot of kiddie stuff). i’m happy to introduce regina carter’s adorable brick and mortar tugtug shop in San Francisco — in my very own neighborhood of noe valley. cindy dropped in to shoot some pics for you in case you’re not in the city and can’t make a visit — but rest assured you can shop online, too.

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

tugtug | sfgirlbybay

• all photos by cindy loughridge for sfgirlbybay.

Comments
3 Responses to “a tug on your heartstrings.”
  1. Love the selection and especially love the natural shelving. Will have to add it to my list of must-see shops for our next hop over to the mainland.

  2. Kids get all the best clothes, I swear!

  3. I have heard wonderful things about this sweet little boutique from friends in the neighborhood! I’ve been meaning to check it out – after seeing your beautiful photos I will pop in next time I am in Now Valley! Thanks for sharing!

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