welcome to san francisco, eq3.

welcome to san francisco eq3 | sfgirlbybay

there’s a brand new shop in town, and it sure is gorgeous! canadian-based EQ3 has opened up a stunning new san francisco location in potrero hill’s design district, so we popped in to see what we might see. the first thing that greets you in their white on white showroom with sky-high ceilings is the bold and beautiful marimekko section of the store — shelves brimming with her home ware collection curated specifically for EQ3. continuing its shop-in-shop experience, EQ3 has teamed up with the textile and clothing design company internationally renowned for its original prints and vibrant colors — and carries a gorgeous selection of the Finnish company’s products, including fabric by the meter, bedding, shower curtains, tableware, kitchen linens, and pillows. and most exciting, Marimekko iconic prints will be available for purchase and application on EQ3’s upholstery collections, along with new designs and an ever changing color pallet.

welcome to san francisco eq3 | sfgirlbybay

EQ3 aims to offer affordable modern designs in this newly renovated 12,000 square foot showroom, transformed from the original san francisco warehouse building into a light and bright loft-like space that balances EQ3’s modern aesthetic with the industrial nature of the building’s historic structure. Designed by EQ3’s Creative Director, Thom Fougere, the flagship showroom features two distinct areas: the front half of the showroom showcasing EQ3’s accessory boutique alongside highlights from their furniture line, and the second half exhibiting EQ3’s entire furniture collection throughout the inspiring spacious and minimalist space.

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

EQ3 also carries mid-century modern classics from designers like eames and george nelson for Herman Miller — and their cylo chaise lounge was a instant favorite — it almost had me sneaking in a nap — the space is that comfortable and inviting. it felt a bit like visiting a modern art gallery to me with beautiful color and textures everywhere we looked. But in addition to stunning, yet completely accessible home furnishings, EQ3 carries the everyday things we need, too — pretty, but practical as well. some of their dishware had me wanting to throw out everything i have and start anew. it’s a collection of carefully-designed yet reasonably priced products that are essential for the home, and EQ3 Basics range from linens (i have to have the cross duvet set) to kitchen necessities, like tableware, glassware and flatware, from well-loved designers like Vitra and Alessi. simply smashing! welcome to the neighborhood, EQ3.

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

welcome to san francisco eq3 | sfgirlbybay

• photography by cindy loughridge for sfgirlbybay.

• This is a sponsored post in partnership with EQ3, and all words and opinions are my own. Thank you for supporting the brands that help keep sfgirlbybay going with fresh content every day.

Comments
14 Responses to “welcome to san francisco, eq3.”
  1. leslie says:

    wasn’t it eq3 that was down by muji years ago? well, in the pre-muji days. i sure don’t remember them carrying herman miller and marimekko, though…

  2. Molly says:

    Oh my goodness, I passed this the other day and had no idea what it was. Thanks for bringing this to my attention, it looks amazing! Can’t wait to stop by.

  3. Zachary says:

    Ah the spread of our Canadian goodness! I always enjoy seeing EQ3’s products featured on The Marilyn Denis Show (I am being so Canadian right now). However, I wouldn’t necessarily label EQ3 as ‘affordable’ by any means: Herman Miller, Vitra, and Eames? Not exactly IKEA-level pricing, but neither is the quality I suppose.

  4. Alexey says:

    Nice shots I should say…

  5. Nicole says:

    I want to go to there. Beautiful!

  6. Kunjan says:

    I am so glad we have EQ3 in the city now. I love my Sofa that I got from EQ3 in Emeryville. And oh yes! I heart all their dishware, bright and lovely :).

  7. {leah} says:

    What a stunning, inspiring shop!

  8. sarah says:

    wow Im going to have to revisit EQ3 here in Vancouver BC! I had a chaise years ago from there and loved it . Seems like they have a lot of nice new stuff

  9. This store looks amazing !! I want to buy everything !! :)

  10. Fiona Duke says:

    i absolutely love marimekko…………… i don’t think i would leave this shop if i lived there

  11. Gabriela says:

    Are those food stands made of marble? Love them. What a fabulous store. Must visit when there.

    Gabriela

  12. Larissa says:

    Having ordered from our local store (Calgary) a few times now, I have found their customer service to be fantastic! And my solo couch and love seat are great- have had them for three years now.

  13. Thanks for the beautiful post, Victoria! And thanks everyone for your kind comments. We’re thrilled to have found a home in SF!

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