a new look for scarfshop.

a new look for scarfshop / sfgirlbybay

i’ve ‘known’ the lovely and multi-talented martha mcquade for years and years now, but only online. we finally had a chance to meet up last week while she was here visiting san francisco, and sat down to chat about what’s new with SCARFSHOP, her online shop. martha creates stunning bespoke scarves that are dyed by hand in small batches in Martha’s Minneapolis, Minnesota studio — which is just as inspiring as the scarves she makes (just look at all that white space!). martha uses Low impact materials and methods whenever possible, Kettle dying in small batches with water-based dyes that give fabrics a rich and mottled appearance. Because each scarf is dyed in small dye lots, a slight color variation occurs from batch to batch, which just adds to their unique beauty. the SCARFSHOP scarves are Very soft, made from a drapey knit fabric that ranges from slightly transparent to opaque which gives the scarves a textural appearance, like a cloud — Large and stretchy, they’re light, cozy and warm in winter and early spring.

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

martha recently revamped her scarfshop wesbite, with the help of some local friends who worked on the rebranding — Josef Harris and Liz Gardner of BODEGA; and another friend, Wing Ta, took the gorgeous photographs. i’m in love with all of it, and it’s given me the itch for a little blog makeover! Trained as an architect, which i think is visibly evident from her sense of style and working space, Martha spends most of her time making things, mixing color, taking photographs, teaching design and recording her process. you can shop martha’s new scarf collection online, and follow along with martha on instagram.

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

a new look for scarfshop / sfgirlbybay

• all photography by Wing Ta; instagrams of studio space in order of appearance: paul vincent andmartha mcquadeeliesa johnson.



Comments
9 Responses to “a new look for scarfshop.”
  1. alex says:

    I love your post! I just started a new style blog and would love for you to check it out and follow along with me! http://www.forthesakeofstyle.com

  2. dar amïna says:

    what pretty hues. They have some great colors, perfect for spring!

  3. Awesome post, love the colours !

    With love from London, Hayley x

    http://thelifestylemenu.co.uk/

  4. Erin says:

    These scarves are beautiful! I love the colors.

  5. Jackie says:

    Honestly thank you for this post, they have a great selection and I will definitely be ordering a scarf from them soon!

  6. love this post! seriously beautiful photos!! really inspiring…

  7. Patricia says:

    the colors are beautiful.
    especially the picture with the color gradient- beautiful.

    I love it!

    best, patricia

  8. Kari says:

    I love how soft those scarves look!
    Kari
    http://www.sweetteasweetie.com

  9. margarita says:

    ohhhh I am so in love with them that i am ordering a few right now, what colour??? oh dear and I love the studio as well, thanks for posting about her work!

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