sfgirlbybay is a san francisco girl, now living in los angeles — a blogger, photographer, photo stylist, design junkie and bonafide flea market queen. victoria smith is editor of sfgirlbybay, one of the West Coast’s leading interior design blogs, featuring new product reviews, shopping tips, including art, photography and design resources, as well as home entertaining and lifestyle stories, with a ridiculously loyal readership that includes social media butterflies, top magazine editors, shoppers, and industry professionals.
sfgirlbybay is known for representing ‘Bohemian Modern Style’ and for showcasing the freshest designers, artists, products and trends. Averaging 2-3 new posts a day, sfgirlbybay provides 25,000+ daily readers and over 20,000+ RSS readers, with shopping finds; behind the scenes interviews and home/studio virtual tours of up-and-coming artists; design/art event coverage; all the while offering affordable design inspiration and ideas, and encouraging individuality and unique, personal style. A fixture in the design blog community, sfgirlbybay has been an online favorite of independent design since 2006.
experience: sfgirlbybay editor Victoria Smith has an interesting and varied background in the design industry, a journalism major with an Advanced Arts degree in Interior Design, she has also worked as a freelance art buyer and stylist producing photo shoots for advertising agencies and designers on accounts such as Condé Nast Publications, including high profile home and shelter magazines Domino, Architectural Digest, House & Garden, Gourmet and Bon Appetít.
In addition, Victoria has over 152,000 followers on Instagram, and 1/2 million followers on Pinterest which include influencers like Martha Stewart Living, Oprah Winfrey and Ellen Degeneres. She was just mentioned in this forbe’s magazine article: “new Web 2.0 phenomenon Pinterest saw its success finally take off after partnering with influential blogger sfgirlbybay”; featured on Martha Stewart Living and is currently guest pinning on Martha Stewart Living’s Pinterest Board; appeared in West Elm’s catalog and blog; was honored to have been recently named one of the Top 20 Interiors Blogs by the Telegraph U.K.; and voted #10 of the London Times Top 50 Design Blogs, and has been named as a member of Lucky Magazine’s Style Collective, MSN/Glo’s 10 Décor Experts To Watch, and Refinery29’s Most Inspiring Home Blogs. For more obnoxiously glowing media coverage, check out her Press Page. When she’s not blogging, Victoria is incessantly instagramming, or running around Los Angeles, scouting the latest finds with her camera and trusty dog, Lucy.
• photo of victoria by los angeles-based photographer kimberly genevieve.
leslie santarina is our san-francisco based contributor and the editor of spotted sf. when she’s not managing events 9-5, she squeezes in any extra bit of time discovering and photographing as many local gems as she can find in SF and from her many travels, too. from shops to markets, cafes to restaurants, designers to makers, hotels + homes and studios — she’s got plenty of recos and her site and instagram are full of them!
Lily Glass is a lifestyle editorial and portrait photographer determined to brunch her way through sunny Los Angeles with her writerly husband and sassy three year old girl. You can find her photo and motherly musings on her blog Lily Glass Photography and freelance encouragement at Hart & Honey Collective, a partnership which explores the beauty of creative collaboration. She is the co-creator of STUDY, a single-topic nature journal and does her best to share snippets of all of the above on her Instagram.
Kristen Waltman is our los angeles-based editorial assistant who proudly hails from the mitten state. she earned her B.A. in Journalism from Michigan State University and she’s worked in various capacities within the social media and branded entertainment space over the last 6 years. when she’s not creating, curating or managing content on behalf of clients, she enjoys designing and sewing her own clothes. she shares a home and a love for making things with her actor/carpenter boyfriend in glassell park. her instagram is an homage to their many diy projects and all of the things she loves most in life, namely, chilling poolside.
Ashley Rose Conway is a San Francisco cocktail shaker, piñata maker, and stylist. You can find her over on Craft & Cocktails mixing up innovative drink recipes and exploring new cities in search of the perfect cocktail. When she’s not imbibing, you can find her bringing magic to others with Rose Paper Scissors piñatas and planning parties. Her instagram is filled with cocktails she makes at home and sips on in the wild.
Annie Teng is a graphic designer by day and a home curator by coffee break. She cohabits her minimalist San Francisco apartment with Mimi, a cat who thinks she’s a dog. Annie can be found scouring Pinterest for visual gems, obsessing over Instagram filters, greening her black thumb, and lingering at homeware shops. As a sfgirlbybay contributor, she brings us Friday Finds, a weekly roundup of interior design and lifestyle inspiration.
Anna Dorfman is a Brooklyn-based book cover designer, illustrator, and art director. She blogs at Door Sixteen and sells cute stuff at K IS FOR BLACK. Anna is also really into instagramming pictures of vintage tile, old buildings, and cute dogs—including her own little dudes, Bruno and Fritz. She designed sfgirlbybay!
Shanna Murray is the designer behind the beautiful, and very happy sfgirlbybay logo. She is a New York-based artist who believes in the limitless opportunity we all have to positively affect one another’s lives. Her favorite moments are the small ones; the right song playing on the radio, a perfect cup of tea, walks along the creek with her dog Ollie, small kindnesses from strangers, and slow Sunday mornings. In addition to her solo work in printmaking, wall decals, styling and web design, Shanna is also a co-founder of Second Storie Indie Market, and co-owner of Hello Handmade Paperie. You can see more of her lovely work in her shop.