as author of chronicle books’ See San Francisco and editor of SFGirlByBay, victoria smith, a self-proclaimed ‘design junkie and extroverted introvert who happens to be hardwired to share’, has been a fixture in the design blog community since 2006. fun fact: victoria was one of the original Pin-fluencers to help founder Ben Silberman launch the Pinterest platform in 2010, as noted in this forbe’s magazine article which reads, “new web 2.0 phenomenon pinterest saw its success finally take off after partnering with influential blogger sfgirlbybay”. silberman thanked victoria himself during a keynote speech at Camp Mighty saying he was, “forever grateful to sfgirlbybay for getting people to try out Pinterest”. since then, Victoria has amassed over 638,000 Pinterest followers, which include influencers like martha stewart living, oprah winfrey and ellen degeneres, and her pins now receive a whopping 15 million views per month!

victoria’s Instagram, with a loyal audience of 208,000 followers, has been hailed as one of Domino Magazine’s ’26 Design Instagrams to Get Lost in This Weekend’, and on BuzzFeed as one of the “18 Interior Design Instagrammers to Follow”. She also tweets to about 55,200 twitter followers and engages with her 73,000+ Facebook Followers on a daily basis. Most recently, SFGirlByBay was named the winner of bloglovin’s best home decor blog of 2016, and has partnered with such brands as Google Home, Martha Stewart, Patrón Tequila, Uber, eBay, Airbnb; Target, and SmartWater, just to name a few. SFGirlByBay continues to garner over 525,000 pageviews per month and reaches 325,000+ daily visitors, as well as, 27,000 Feedly subscribers and 175,000 Bloglovin’ subscribers. When she’s not blogging, Victoria is incessantly instagramming, or running around Los Angeles, scouting the latest finds with her camera and trusty dog, Lucy.

• photo of victoria by los angeles-based photographer kimberly genevieve.

l2leslie santarina is our san-francisco based contributor and the editor of spotted sf. when she’s not managing events 9-5, she squeezes in any extra bit of time discovering and photographing as many local gems as she can find in SF and from her many travels, too. from shops to markets, cafes to restaurants, designers to makers, hotels + homes and studios — she’s got plenty of recos and her site and instagram are full of them!

Lily Glass is a lifestyle editorial and portrait photographer determined to brunch her way through sunny Los Angeles with her writerly husband and sassy three year old girl. You can find her photo and motherly musings on her blog Lily Glass Photography and freelance encouragement at Hart & Honey Collective, a partnership which explores the beauty of creative collaboration. She is the co-creator of STUDY, a single-topic nature journal and does her best to share snippets of all of the above on her Instagram.

kwpicKristen Waltman is our los angeles-based editorial assistant who proudly hails from the mitten state. she earned her B.A. in Journalism from Michigan State University and she’s worked in various capacities within the social media and branded entertainment space over the last 6 years. when she’s not creating, curating or managing content on behalf of clients, she enjoys designing and sewing her own clothes. she shares a home and a love for making things with her actor/carpenter boyfriend in glassell park. her instagram is an homage to their many diy projects and all of the things she loves most in life, namely, chilling poolside.

contributor_annadorfmanAnna Dorfman is a Brooklyn-based book cover designer, illustrator, and art director. She blogs at Door Sixteen and sells cute stuff at K IS FOR BLACK. Anna is also really into instagramming pictures of vintage tile, old buildings, and cute dogs—including her own little dudes, Bruno and Fritz. She designed sfgirlbybay!

Shanna MurrayShanna Murray is the designer behind the beautiful, and very happy sfgirlbybay logo. She is a New York-based artist who believes in the limitless opportunity we all have to positively affect one another’s lives. Her favorite moments are the small ones; the right song playing on the radio, a perfect cup of tea, walks along the creek with her dog Ollie, small kindnesses from strangers, and slow Sunday mornings. In addition to her solo work in printmaking, wall decals, styling and web design, Shanna is also a co-founder of Second Storie Indie Market, and co-owner of Hello Handmade Paperie. You can see more of her lovely work in her shop.