the petaler sf.


the petaler sf is a San Francisco floral design business run and owned by Rebekah Northway — think of it as gorgeous flowers on the go. this is just the coolest, most enterprising idea i’ve seen in a while. cindy and her camera caught up with rebakah and her sweet little van and we asked her how she got the the petaler sf started. local san francisco restaurants... 
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sfgirlbybay book on the way.


i have some happy news to share with you today! some news i’ve been keeping hush-hush for quite some time. i’ve been working on a book! and now that everything’s ‘official’ i can excitedly announce that it’s soon to be published by san francisco’s very own chronicle books. for years i’ve been photographing my escapades around... 
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sunday in the city.


this weekend i finally ventured out to temescal alley. i’m kind of ashamed i’ve not made it out here before, and going there made me realize there’s so much more to explore in the east bay, and i need to spend more time there. temescal alley is adorable with sweet little shops like crimson horticultural and rarities, where i picked up some great little air... 
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petals and penmanship.


When Kiana Underwood and Maybelle Imasa-Stukuls got together for a joint floral design and calligraphy workshop, they were little skeptical of the turn out. While many people are interested in flowers, and many are interested in calligraphy, combining the two was a bit of a crossover experiment. Their friend and photographer Angie Cao graciously offered her Sunset photography... 
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electric blanket.


Electric Blanket is a brand new shop in san francisco’s mission district run by artist jillian west, who’s lived in the neighborhood since 2009. i’m going to just go ahead and apologize right here for my lack of editing abilities, but the photos cindy loughridge took of the space were just too good to narrow down — hopefully you won’t mind a bit!... 
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