unexpected guests: paige geffen.

unexpected guests: paige geffen. / sfgirlbybay

today we’re visiting a neighbor of mine here on the east side of L.A., paige geffen who i believe i first discovered through her inspiring instagram feed. paige is an interior designer and stylist, who also works in the realm of creative consulting and art direction. she shares her beautifully serene new echo park home with her partner, Jeff, and their rescue dog Joni (named after none other than one of my personal heroes, Joni Mitchell). though they moved in quite recently, paige has put her design skills to work and has done an amazing job of creating a minimalist, but cozy and enviable art-filled home. let’s have a look!

framed art prints hung in paige geffen's los angeles home. / sfgirlbybay

indoor potted plant and art print in paige geffen.'s l.a. home. / sfgirlbybay

unexpected guests: paige geffen in l.a.. / sfgirlbybay

What’s your favorite feature in your home?
The credenza and all of the objects on it (and art above it). It became the feature of the space as soon as we brought it in.

credenza with art objects on it and art above. / sfgirlbybay

paige geffen's echo park home in l.a. / sfgirlbybay

Is there anything you collect?
Art. We have tons of art (and many pieces unframed just laying in piles). I just started to collect pottery, and we have a pretty big camera collection (thanks to Jeff). I also sort of collect rugs. I blame this on too many trips to the flea market. If I could collect anything impractical – it would be chairs. I love chairs.

paige geffen home tour / sfgirlbybay

paige geffen's l.a. kitchen. / sfgirlbybay

What’s the easiest way for you to find inspiration?
Not to force it. To be in a stress-free place, where I can truly be present. A trip up to Big Sur will always do the trick.

minimalist kitchen decor. / sfgirlbybay

modern kitchen with minimalist decor. / sfgirlbybay

modern minimalist kitchen. / sfgirlbybay

What is your idea of a perfect day in the city?
Brunch at Ostrich Farm followed by a walk around the neighborhood (which always includes a lot of people watching). Next, maybe sitting in a cafe and journaling, taking Joni on a walk around Echo Park Lake, and then coming home to cook dinner while dancing to some great tunes.

ceramic dishware on wood shelves. / sfgirlbybay

paige geffen's echo park home tour. / sfgirlbybay

Who would you like to sit down to drinks or tea with?
This is hard. Right now, Nina Simone, Bill Murray, and Miranda July are coming to mind (random collection of people, haha). Oh, and Greta Gerwig. I adore her and would love to meet her someday.

echo park home of paige geffen. / sfgirlbybay

paige geffen in her l.a. home. / sfgirlbybay

leather and canvas wall mounted magazine rack. / sfgirlbybay

Do you have a guilty pleasure or indulgence?
I’m not guilty about it, but I’ve recently been indulging in a Honey Mamas chocolate every single day. I don’t eat refined sugar, so it’s the perfect treat for me (although, it’s becoming quite an expensive habit).

black wardrobe cabinet and white framed mirror. / sfgirlbybay

black cabinet with white slip hung on hanger. / sfgirlbybay

What’s souvenir did you bring back from your last trip?
Hmm, I’m blanking, which means I haven’t been traveling enough! I go up to Montecito/Santa Barbara often, and we always bring home something from the garden. Most recently – grapefruit.

white bedding in minimalist modern bedroom. / sfgirlbybay

What is your idea of living hell?
Driving with no music!

minimalist modern bedroom decor inspiration. / sfgirlbybay

modern minimalist bedroom decor. / sfgirlbybay

What are some of your favorite instagram feeds?
@sadieculb, @alexadela_cruz, @lesirirome, @xosubrina, @bertabernad_home, @deijistudios, and @rachelsaundersceramics — too many more.
minimalist bedroom decor inspiration. / sfgirlbybay

paige geffen's minimalist modern bedroom. / sfgirlbybay

• photography by lauren moore.

a giveaway from modernica.

modernica giveaway: fiberglass demi table. / sfgirlbybay

modernica is hosting a sale on their molded wood furniture this week, so if you’ve had your eye on anything special from their collection, now’s the time to scoop it up! and to celebrate, modernica invited me to give away one of their sweet little Case Study® Fiberglass Demi Tables. i have one of these tables in black and i just love how versatile it is — i use mine for my turntable because it’s just the perfect fit. handcrafted in los angeles, Modernica constructs each tabletop with eleven layers of laminated hardwoods and bevels the exposed wood edge. these lightweight occasional tables are perfect solutions for flexible use spaces — cocktail table, bedside nightstand, or the perfect spot to stash a stack of books. The Case Study® Fiberglass Demi Table is also offered in a variety of fiberglass colors (36 colors, in fact!) and the table top is available in a walnut veneer or a maple veneer. we’re giving one away — in the winner’s choice of color and wood finish.

green modernica case study fiberglass demi table. / sfgirlbybay

to enter to win modernica’s Case Study® Fiberglass Demi Table in the color of your choice, simply:

• hop on over to modernica, and choose your color and wood finish and then pin your favorite to pinterest.

• comment below, letting us know you pinned your favorite table.

• please comment by tuesday, may 23, 12pm PST.

• as always, be sure to leave a way to reach you via twitter, facebook, email or your website.

• yay! this giveaway is worldwide! but if an international winner is selected outside the contiguous 48 states, they must cover shipping.

• we’ll announce a winner selected by random number generator on my twitter account later in the week of may 22nd, so be sure and follow along.

modernica case study fiberglass demi table giveaway. / sfgirlbybaycolorful modernica case study fiberglass demi tables. / sfgirlbybay

get the look: vintage modern surf shack.

beachy vintage decor. / sfgirlbybay

if you didn’t catch the previous post this morning, hop back and then return to this get the look post. because this morning i shared the beautiful new book surf shack, which includes some most inspiring beach homes and i thought it might be fun to ‘get the look’ via a vintage modern vibe hunt on chairish. you want to hunt for keywords like ‘bamboo, rattan, beachy, palms, mid-century’ and obviously ‘vintage’. but never fear if this feels daunting (it’s easy though, trust me!) i’ve done a lot of the work for you, so just sit back and enjoy these beachy beauties — there’s plenty more vintage pieces for your surf shack where these came from too, so just check out my chairish favorites.

beachy decor ideas. / sfgirlbybay

beachy decor. / sfgirlbybay

a few of my chairish favorites: 1. Shirley Ritts Style Rattan Lounge Chair; 2. Jute Macrame Pendant Light Fixture; 3. Pom Pom Metal Wall Sculpture; 4. Sorensen Sculptural Leaf Server; 5. Mid-Century Style Rattan Armchair; 6. Bohemian Brown Wool Pom Pom Fiber Art; 7. White Leather Lounge Chair; 8. Vintage Decorative Studio Pottery Bud Vase; 9. Canvas and Wood Folding Stool; 10. Moroccan Large White Pom Pom Blanket; 11. Regency Rattan Bar Cart; 12. Large Raw Wicker Bell Lantern.

vintage home furnishings. / sfgirlbybaybeachy decor inspiration. / sfgirlbybaybamboo patio furniture. / sfgirlbybaybeach shack inspiration. / sfgirlbybay beach decor inspiration. / sfgirlbybayindoor outdoor beach home decor. / sfgirlbybay beachy home furnishings. / sfgirlbybay indoor outdoor room. / sfgirlbybay

• photo credits in order of appearance: @kawaiian_lion; atelier doré; the society inc.; rue magazine;  in / out blog; honestly wtf; honestly wtf; in / out blog; honestly wtf; @thebeachpeople; domino; nomad bubbles; fearon hay architects.

This post made possible in partnership with chairish but all opinions and thoughts are my own. thanks for the supporting the brands that make sfgirlbybay possible.





good reads: surf shack.

ecelctic and inspiring interior design. / sfgirlbybay

perhaps it’s that i was born, raised and lived in california my whole life, but i get a little weak in the knees when it comes to surf culture. i can’t help but take a gander at the driver of a car with surfboards on their roof, and the beach has always been my safe space, since my parents took us to the beach every weekend since i was just a baby. so when i saw nina freudenberger’s new book, Surf Shack: Laid-Back Living by the Water, i had to order it – stat! it did not disappoint, and in fact, it’s one of the prettiest design and decor books i’ve viewed in some time. there’s a uniqueness and authentic unstyled beauty to surf shack that i could really relate to and the photography is beautiful, as you’ll see in a few of these images from the book. it’s full of inspiring, eclectic homes and stories of the people who inhabit these very casual but modern surf shacks and as much as i love my home on the east of los angeles, it definitely gets me hankering for a beach house of my own one day.

photo from surf shack by nina freudenberger. / sfgirlbybay surf shack book by nina freudenberger. / sfgirlbybay good reads: surf shack by nina freudenberger. / sfgirlbybay surf shack by nina freudenberger. / sfgirlbybay nina freudenberger's book surf shack. / sfgirlbybay surf shack decor book nina freudenberger. / sfgirlbybay surf shack design book by nina freudenberger. / sfgirlbybay

• Reprinted from Surf Shack. Copyright © 2017 by Nina Freudenberger. Photographs copyright © 2017 by Brittany Ambridge. Published by Clarkson Potter/Publishers, an imprint of Penguin Random House LLC.



you say it’s your birthday?

just for fun sign on pink building. / sfgirlbybay

hey guys! it is indeed my birthday and i’m taking a personal day! every once in a while you gotta do that, right? but we’ll back on monday!! those of you who are mums, have a wonderful mother’s day and those of you that aren’t i hope you’re celebrating your mum! have a great weekend everyone! xo, victoria