the power of pantone.


dustjacket attic above + below.

i’ve always thought it so cool how we can use color as a reflector of what’s going on in our culture. each year, color creators at pantone release their color of the year, and as you may know, in 2016 they chose not just one, but two colors: the year of rose quartz and blue serenity. it could be amongst chaos we as a culture sought out comfort in the soothing pastel hues we surround ourselves with. i was curious as to who, and how they come up with these definite choices. turns out it’s just a handful of the most prestigious color experts and a whole lot of trend forecasting.

for 2017? they are predicting a color they’ve deemed “thrive” a yellowish-green tone. is it possible we are seeking escapism through this exotic color? more doses of bright happiness? in the words of pantone: it promises longevity, endurance, and health.







l to r: housebeautiful.; asheleandro.








l to r: hannah blackmore photography. 


immy + indi.


dustjacket attic.


the block shop.


arent & pyke.


adore magazine via Instagram.

good reads: inside out magazine.

inside out magazine inspirational home tour / sfgirlbybay

this is one truly lovely sydney-based home with a very indoor/outdoor vibe. recently featured in australia’s inside out magazine this is a federation-era cottage, which was completely renovated into an open and airy family home. i think what makes it so special are those gorgeous floor to ceiling windows that let all that glorious light in. i’m dying to open up my kitchen to the patio with these kinds of steel-framed glass doors (not sure i’ve got the budget for that, but one can dream big). in the meantime, while i save my pennies, i think we can emulate this look with Togo sofa in camel leather from Ligne Roset scattered with a bunch of throw pillows from maven collection and the citizenry — and i think a couple of aldama chairs would fit in nicely from their furniture collection, too. a few banana palms for good measure and we’re onto their look! for the full home tour, visit inside out magazine.

steel and glass doors to patio in modern home featured by inside out magazine. / sfgirlbybay leather sofa in modern living room via inside out magazine. / sfgirlbybay floor to ceiling curtains in modern bedroom with linen bedding / sfgirlbybay concrete bathtub and tile backsplash in modern sydney bathroom via inside out magazine. / sfgirlbybay outdoor patio with throw indigo pillows and wood bench / sfgirlbybay

• Photography by Maree Homer for inside out magazine.

what’s in your pantry?

pinch of yum's kitchen pantry with large glass jars / sfgirlbybay

pinch of yum’s kitchen makeover.

whether it’s your cooking accoutrement, your everyday dishware or your favorite condiments it’s nice to have a well-organized kitchen pantry, as well as one that’s displayed pleasingly too. i always think i’m going to make the time to put all my dry goods into pretty weck jars so i open my cupboards to some kind of good housekeeping bliss, alas i never seem to get around to it. but, darnit, i really want to! i love the look of open shelving with all your plates stacked just so, and kitchen gear at the ready. i think as the weather cools i’ll make a weekend of it and get prepared for a winter of cooking homemade soups and stews in a cosy kitchen that looks tip-top, too! here’s some looks to inspire us all.

vintage rolling cart as kitchen dishware storage via femke pastijn. / sfgirlbybay

femke pastijn.

vintage carts as kitchen pantry storage / sfgirlbybay

clockwise, l to r: parola station; bon appetít; jersey ice cream co.; and me & alice.

open wood shelves with ceramic dishware in kitchen / sfgirlbybay

jessica de ruetir’s kitchen, via rip & tan.

rustic wood shelves as kitchen pantry storage for dishware / sfgirlbybay

from justina blakeney’s new bohemians book, via remodelista.

modern kitchen with long wood shelves for kitchen tools and dishware storage / sfgirlbybay


small kitchen shelves for dishware storage / sfgirlbybay

helt enkelt.

kitchen pantry and storage inspiration / sfgirlbybay

clockwise, l to r: helt enkelt; the caledonian mining expedition company; brown dress with white dots; Dora iz Londona; kim gray; interior junkie.

dark wood shelves in kitchen for dishware and cooking tool storage / sfgirlbybay

home tree atlas.

wood built-in shelving for kitchen storage / sfgirlbybay

rasmus friis.

small nook with shelves for kitchen storage / sfgirlbybay

sacramento street.

white walls with concrete shelves for kitchen storage / sfgirlbybay

watson & connolly.

wood open shelves for dishware and kitchen accessories / sfgirlbybay

local milk.

friday finds.

green pool and patterned tile in morocco / sfgirlbybay

welcome to the jungle, folks — well, jungle green anyway. it’s so very hot out today here in L.A. — it’s in the 90’s and i feel like these images are cooling me down just a little bit. green is such a soothing, lush color, isn’t it? here’s to staying cool this weekend and a look at my friday finds. have a lovely weekend, everyone. xo, victoria

  1. i need to figure out how to find myself here, in Marrakesh, Morocco.
  2. i love lobster & swan’s pretty mint growing in this beaker.
  3. Eric Dufour’s photographs of architecture are simply sublime.
  4. this is such a calming work environment. have a look at the full tour on rue.
  5. i love terracotta pots with a little bit of patina to them, and this collection of fig trees looks so inspiring to me.
  6. lisa occhipinti’s paper sculptures are beautiful. be sure and take a look at the rest.
  7. Eugenia Loli’s vintage collage art is simply amazing. no really, go look. love this one called Rising Mountain.
  8. if it’s gonna stay this hot, might be a good weekend to just chill.

green book with glass beaker as vase on top / sfgirlbybaywhite building with mint green detail / sfgirlbybaywhite office with tall windows and green cabinet and yellow lights / sfgirlbybay white tile fireplace and potted houseplants / sfgirlbybaybooks in a wreath with the pages painted green / sfgirlbybayforest collage image with photo of woman in bed overlayed / sfgirlbybaychill wall decor / sfgirlbybay


wear this there: botanic kitchen.

teal and orange decor at botanic kitchen / sfgirlbybay

okay, so we’ve been on a bit of a botanical binge lately, but can you blame us? it’s the tail end of summer and we’re trying to milk all the leftover warm days for what they’re worth. we’re also having a moment for home grown, and seasonal menus — thus huntingdon, england’s botanic kitchen satisfies all our cravings. you’ll fit right into these dreamy interiors designed by kiwi & pom with our hand-picked wear this there for the week — a mod white frock ties down an outfit appropriate for a garden party. and this week’s read this there is current best seller, a man called ove.

~ michaela d’artois, vérité published.

botanic kitchen decor / sfgirlbybaywear this there: botanic kitchen. / sfgirlbybay

wear this there: zara’s ecru dress with frills; front row shop sassy red patent leather ankle boots; ali golden black + leaf print bag; read this there a man called ove, by fredrick backman; mordekai hustle rose metallic choker; Fresh Sugar Lip Polish from sephora; asos my accessories faux fur pom pom charm in teal; and rifle paper co. clear peach blossom phone case.

green plants and wicker light fixtures at botanic kitchen / sfgirlbybaybotanic kitchen in england. / sfgirlbybaybright and colorful furnishings at botanic kitchen / sfgirlbybay

• photography via kiwi & pom