a sweet giveaway.

sweet paul giveaway | sfgirlbybay

have you seen? talented prop + food stylist and sweet paul magazine editor paul lowe has a brand new beautiful book out, Sweet Paul Eat and Make: Charming Recipes and Kitchen Crafts You Will Love. it’s a gorgeous cook book, but it’s also a great craft book as well, with simple home crafts even DIY-challenged me could make. my book arrived today, and in-between drooling over the recipes, i spied a few crafts to add to my to-do list. to celebrate paul’s book, i decided to give a few away! i’m going to give away three copies of Sweet Paul Eat and Make to three lucky winners.

sweet paul giveaway | sfgirlbybay

to enter to win one of three Sweet Paul Eat and Make books, simply:

• follow sfgirlbybay on instagram and ‘like’ my sfgirlbybay Facebook page.

• be sure to comment below letting us know you’ve followed on instagram and ‘liked’ my sfgirlbybay Facebook page.

• please comment by friday, april 11th, 12pm PST.

• as always, be sure to leave a way to reach you via twitter, facebook, email or your website.

• yay! this giveaway is worldwide!

• we’ll announce a winner on my twitter account the week of april 14th, so be sure and follow along.

sweet paul giveaway | sfgirlbybay

sweet paul giveaway | sfgirlbybay

sweet paul giveaway | sfgirlbybay

april in sweden.

johanna aprill aprill | sfgirlbybay

this is such a perfectly cheerful and bright home to share as we head into spring. this colorful home renovation in helsingborg, sweden belongs to blogger johanna aprill aprill. those bold pops of color stand out so beautifully against all that white, including the gorgeous white wood floors. i also really like how johanna has created such a fun, eclectic mix of different period pieces, from mid-century modern dressers and dining chairs to the antique scandinavian spindle chairs, it all works together quite effortlessly. this renovation was done a while back, but if you follow aprill aprill you can keep up to date with all johanna’s on-going decorating projects — a woman after my own heart.

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

johanna aprill aprill | sfgirlbybay

• photographed by Lisa Wikstrand, via aprill aprill.

the petaler sf.

the petaler sf | sfgirlbybay

the petaler sf is a San Francisco floral design business run and owned by Rebekah Northway — think of it as gorgeous flowers on the go. this is just the coolest, most enterprising idea i’ve seen in a while. cindy and her camera caught up with rebakah and her sweet little van and we asked her how she got the the petaler sf started. local san francisco restaurants have been the cornerstone of rebekah’s floral portfolio, with offices and private residences rounding out her weekly accounts, but she does floral design for a variety of weddings and events as well — “they are the icing on the cake, as my weekly accounts provide a steady stream of business”. the petaler sf also takes her van to the san francisco streets and hosts a pop-up flower shop. let’s go on the road with the petaler sf.

the petaler sf | sfgirlbybay

When did you start your floral business?
Approximately 8 years ago. I was working at Limon, and we moved in to a new, larger space that was begging for flowers. I expressed as much to the owners, and they left it up to me to do it. Without any training or experience, I got my start and made the most of it. With the restaurant community being relatively tight-knit, it was not long before I started acquiring additional restaurant accounts. Before long, I realized I had started my own business.

the petaler sf | sfgirlbybay

the petaler sf | sfgirlbybay

How did you decide to go mobile and take your floral business on the road?
Out of necessity. Due to the nature of my accounts and the size of my materials, I outgrew the little SUV that I drove all over the city with 10 foot branches strapped to the roof rack. I got the truck two years ago, and I cannot imagine how I would do my day to day work without it at this point. Additionally, I knew that this truck would offer the flexibility to have sidewalk sales and pop-ups, an opportunity to share my work and bring some color to the streets of San Francisco.

the petaler sf | sfgirlbybay

the petaler sf | sfgirlbybay

How can people find you and your mobile floral van?
Instagram has been my social media outlet of choice, it expresses my work tastefully while allowing me to post announcements to a broad audience.

the petaler sf | sfgirlbybay

the petaler sf | sfgirlbybay

Are most of your arrangements created from locally foraged plants and flowers?
A large percentage of what I buy is local and foraged, considering that the bulk of my work is branch based. There is a bounty of goods that grow in California and we’re very spoiled, but that doesn’t mean I’m always able to pass up a peony from Oregon, or a tulip from Holland.

the petaler sf | sfgirlbybay

Do you shop the San francisco flower mart? How early do you get there?
I do shop at the flower mart at least four days a week and try to arrive by 5:30 AM. Depending on what the day calls for, I might arrive earlier or later. We are so fortunate to have the San Francisco Flower Mart in our city. Both as a member of the floral industry and for the public, the Flower Mart brings a wonderful variety of flowers and foliage sourced locally, domestically, and internationally. There are not many places like it, and I encourage everyone to check it out and support this piece of SF history. (note: it is open to the public!)

the petaler sf | sfgirlbybay

Maybe a silly question, but I’m curious — where do you park your Petaler SF van in San Francisco at night?
I’ve been parking it on the street and have been pretty fortunate so far. I have mixed feelings, as I’ve had my eyes and ears open for a suitable space to rent parking. However, when I’m wrapping up at the end of the day, so many people approach me to express their curiosity and delight for my little van that it would make me a little sad to take that character out of the neighborhood.

the petaler sf | sfgirlbybay

• all photos by cindy loughridge for sfgirlbybay.

tuesday’s girl: association shop.

association shop | sfgirlbybay

Association Shop is the newly launched home of Portland based curators John and Jen Vitale, offering an impressive collection of unique, quality goods, both new and found. Jen describes Association as “an outlet to share the things they create, as well highlight pieces made by other fellow creatives.”

With items from some of my favorite artisans, including Another Feather, State The Label, Black Lodge Ceramics and more, Association gives off a vibe that is almost nostalgic – a common denominator of my favorite shops.

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

association shop | sfgirlbybay

sunday in the city | mendocino.

mendocino | sfgirlbybay

as i posted friday, i’ve been up in Mendocino with lucy and a bunch of our dog park pals for a long weekend at the stanford inn by the sea. i cannot say enough nice things about this place. the grounds are lovely, with farm beds where they grow some of the ingredients for their vegan restaurant which is delicious. there’s llamas and donkeys on the property which overlooks the pacific, and canoes and bikes to rent. it was a bit dark and stormy, but even that was okay — the sun popped out here and there. we found some wonderful coves to explore with the dogs, ate well, drank good wine and generally lazed about. mendocino is like stepping back in time for a little while, which is just what i needed. it also meant the wi-fi was spotty, so i am a tad behind, but catching up, i promise!

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino | sfgirlbybay

mendocino-stanford-inn

canoes

dicks-place-mendocino