hey y’all! i have some very happy news! i’d like to introduce to you my new contributor and assistant julia kostreva! i’ve been searching high and low for some help, and julia is just the person to perfectly fit the bill. a designer by day at hello lucky!, julia will be helping me out behind the scenes here, and bringing you a few posts here and there, including... 
Read More »

CASTLE was founded in 2008 by australian stylist and designer Rachel Castle, creating just a small range of bedlinen made for friends and family. mad popularity ensued, and CASTLE quickly became a commercial business. and now, CASTLE is a beautiful and colorfully bright line of often handcrafted or handprinted, pieces for the home, including bedding, and hand embroidered artworks... 
Read More »

i don’t get to post about über high fashion that often, so today I thought it might be fun to share the work of designer Ulyana Sergeenko for Russian Vogue. I loved these rather glamorous peasant-style ensembles (with some badass shoes!) shot against the somewhat mundane vintage-inspired wall covering. A study in contrast to be sure, and they reminded me a bit of Catherine... 
Read More »

dutch designer piet hein eek’s Scrapwood Wallpaper Collection has always wowed me, and now Piet Hein Eek has designed two additional styles which will be available as of November 1st. i love the look of this whitewashed plank wood wallpaper! i can’t help but wonder if he might be able to come up with flooring to match!? being able to lay down these white planks... 
Read More »

well, here it is! at long last the new and improved sfgirlbybay. i hope you will like it as much as i am in love with it. and without further ado, i am really excited to announce the designers behind it, because without them, well it might look very much like one of those crayola drawings of a one-dimensional home with a chimney, a cloud, and one tree. maybe a stick figure... 
Read More »