friday finds.
by victoria comment


erin hiemstra of apartment 34's bedroom with vintage modern mix of decor and large area rug, platform bed and ornate ceiling medallion with pendant light. / sfgirlbybay

i think perhaps where i found commonality among this week’s friday finds is that they all shared a super inspiring vintage modern mix. from victorian’s made over with small contemporary touches to some complete renovations, i found myself longing to decorate with those always enviable tall ceilings and ornate crown molding. enjoy the look and happy weekend!

xo, victoria

  1. erin hiemstra from apartment34’s beautiful victorian remodel was featured in domino, beautifully photographed by seth smoot, but you’ve also gotta see the before and after’s on erin’s blog. holy wow — her vision was nothing short of miraculous.
  2. i love this juxtaposition of such ornate curved crown molding paired with the updated modern built-in kitchen shelving. does that not look functional and yet utterly amazing?
  3. the styling of this living room space by studio cd design is another grand example of a perfect vintage modern mix — pairing a victorian velvet sofa with contemporary coffee tables looks smashing and so unexpected.
  4. i could while away a weekend getaway in this dreamy bedroom, especially how it’s stacked with all that lovely reading material. i always envy this very effortless and casual ‘book look’ but seem hard-pressed to quite pull it off.
  5. this industrial chic bathroom just makes me swoon. i love the old white subway tile with its inset shelving and those fabulous vintage metal-framed glass doors — i really can’t get enough of metal framed doors like this.
  6. i really love the way they’ve added this dramatic wainscoting simply by adding a layer of dark paint, giving a pretty ordinary bathroom a whole new, modern look. but then they paired it with a beautiful vintage beveled mirror as the pièce de résistance.
  7. this is definitely one of my all-time favorite homes and i love it because they’ve got such an eclectic collection of antique and contemporary furnishings all mixed up in one big old victorian. have a look at the entire tour — i think you’ll love it, too.
  8. this is yet another gorgeous home and what i like about this is, again, the pairing of the modern framed photographic print with the antique settee and contemporary lighting sconce. it’s all so simple and yet it works beautifully as a team.

ornate curved molding with modern kitchen cabinetry. / sfgirlbybay

living room with vintage modern mix of furniture and decor. / sfgirlbybay

cozy bedroom with circle mirror and wall of stacked of books. / sfgirlbybay

industrial chic bathroom with while subway tile and metal and glass doors. / sfgirlbybay

modern bathroom with freestanding tub and dramatic black wainscoting and vintage mirror. / sfgirlbybay

victorian home with eclectic collection of antique and contemporary furnishings. / sfgirlbybay

modern framed photographic print with the antique settee and contemporary lighting sconce. / sfgirlbybay

wear this there: wythe hotel.
by victoria comment


brick dining room at the wythe hote locatedl in williamsburg, brooklyn. / sfgirlbybay

today we’re headed to one of my favorite cities to visit in the wintertime — williamsburg, brooklyn. while new york is quite cold this time of year, i also find it so cozy and Christmasy — there’s all that snowfall for one thing. but we’re checking into the very warm and welcoming wythe hotel, one of Brooklyn’s first waterfront hotels and a very charming one at that. located in a 117-year-old brick factory building that’s been meticulously converted into a 70-room boutique hotel complete with the most charming toile wallpaper, comfy beds and King Kong skyline views from many rooms. we’re dressing the part for the waterfront in a navy peacoat, boyfriend jeans and layering up with a favorite vintage tee, a soft pale blue sweater and coordinating plaid scarf. i love reading a nostalgic book about a place i’m visiting, so we’re diving into a walker in the city by Alfred Kazin. his book recounts his boyhood walks through this working-class community, and his eventual foray across the river into new york city, the mysterious, compelling Manhattan, where treasures like the New York Public Library and the Metropolitan Museum beckoned. perfect new york reading.

check in desk and exterior of the whythe hotel located in williamsburg, brooklyn. / sfgirlbybay

winter women's outfit inspired by the wythe hotel in williamsburg, brooklyn. / sfgirlbybay

wear this there: j.crew Peacoat in double-serge wool; cos VOLUMINOUS SLEEVE WOOL-COTTON SWEATER; j.crew Vintage cotton crewneck T-shirt; loefller randall BRIDGET boot; cos COLOUR-BLOCK COTTON SOCKS; Sundays Nail Polish No. 33; read this there a walker in the city by Alfred Kazin; Kjaer Weis Eye Shadow in Blue Wonder; NEED Harbor Plaid Scarf in Blue / Tan; cos leather travel pouch; Sun Buddies Junior Sunglasses in Clear Grey; j.crew Point Sur Shoreditch straight jean in light sky wash; anthropologie Iris Slouchy Tote Bag.

blue toile wallpaper inside guest room at the wythe hotel located in williamsburg, brooklyn. / sfgirlbybay

charming blue and white toile wallpaper. / sfgirlbybay

blue and white toile wallpaper in guest room at the wythe hotel in nyc. / sfgirlbybay

marble bistro table and black bentwood dining chairs in nyc loft style room at the wythe hotel. / sfgirlbybay

hotel sign on brick building exterior of wythe hotel located in williamsburg, brooklyn. / sfgirlbybay

modern guest room at the wythe hotel with blue and white wallpaper, natural wood paneled ceiling and floor to ceiling windows. / sfgirlbybay

mini bar and bistro table in guest room at wythe hotel in williamsburg, brooklyn. / sfgirlbybay

vintage blue bunk beds in guest room at the wythe hotel in williamsburg, brooklyn. / sfgirlbybay

vintage modern bar at the wythe hotel in williamsburg, brooklyn. / sfgirlbybay

floor to ceiling black steel framed windows in loft style room at the wythe hotel in williamsburg, brooklyn. / sfgirlbybay

vintage modern dining room at the wythe hotel in nyc. / sfgirlbybay
• photography credits: @wythehotel; the knot; uniq hotels.

pinterest practices for pros: jenni kayne.
by victoria comment


modern whitewashed bedroom with painted white arched fireplace and white bedding by jenni kayne home. / sfgirlbybay

as part of my ongoing series on pinterest protips i thought it would be an interesting point of view to ask pinners who have done well on pinterest how they go about using its tools. from bloggers to brands i’m going to drop in from time to time and share with your some of their winning practices on pinterest and how it helped build their following and their brands. this week, i had the pleasure of speaking with megan martinez the social media manager at jenni kayne and she shared a bit of their success story with me. if you’re not familiar with jenni kayne, it’s a california lifestyle brand that inspires women to live well every day — from wardrobe essentials to all the things that make a house a home, they create effortless staples without sacrificing style or comfort, with a focus on inviting neutrals, quality construction, and attention to detail. they believe in simplicity, consistency and building a personal uniform that lasts season after season. they also publish one of my favorite blogs, rip & tan — a source for inspiration, with stories on style, interiors, wellness, entertaining, and an aim to educate and empower women to live their best lives every day.

jenni kayne lake house in california with modern neutral interior. / sfgirlbybay

pro tips for using pinterest. / sfgirlbybay

inspiring modern neutral home decor by jenni kayne. / sfgirlbybay

i took the opportunity to chat with megan about how they use pinterest and jenni kayne’s latest project — creating the jenni Kayne lake house in the cozy serenity of lake arrowhead and quite literally bringing their brand to life. nearly every room has a view of the lake, with endless potential and opportunity to create something special to enhance its idyllic environment. they brought in pieces from some of their favorite brands and harnessed the beauty of lake arrowhead to create their lake house — and in creating this project the team used pinterest first to pin design inspiration and then when the project was completed to share what they’d created with their lake house pinboards. so, without further ado, let’s dive into our interview and learn more about how Jenni kayne built their very successful brand, and how they’ve helped do that with pinterest.

lake arrowhead house designed by jenni kayne. / sfgirlbybay

victoria: how did jenni kayne first start the brand and how has it evolved?

jenni kayne: we started jenni kayne 20 years ago as a fashion company. The brand has evolved over time to mirror Jenni’s laid-back California life as a mother of three children with pieces to help women live well every day. We’ve expanded beyond fashion to become a true lifestyle brand with simple, quality pieces to last a lifetime.

v: so, it’s expanded into a kind of ready-to-wear lifestyle and homewares brand?

jk: yes, as a lifestyle brand we have everything from entertaining essentials to candles and furniture, as well as wardrobe essentials. We believe in simplicity, consistency and building a personal uniform that lasts season after season, for both your closet and your home. Our elevated basics are made to stay with you as you grow and evolve in life, which is why we create pieces a neutral palette and comfort in mind.

design inspiration pins on pinterest by jenni kayne. / sfgirlbybay

v: so, how do you use pinterest? do you upload original content to pinterest? do you pin from the shop?

jk: we use pinterest in a variety of ways, from planning our next event to promoting our brand. we upload all original content and we also pin from our website and lifestyle blog, rip & tan.

v: do you think that you find inspirational content on pinterest that helps build your brand?

jk: yes, absolutely. we launched our very first jenni kayne home just this year – the jk lake house. we used pinterest to find inspiration for the project with our lake house pinboard, and as a tool to share ideas and stay in touch with our team members throughout the project. the sections within each board were also so helpful in organizing ideas and inspiration as well as revealing the house once completed.

modern neutral lake house in california designed by jenni kayne. / sfgirlbybay

v: do you feel like you have a pretty strong community on pinterest? you have a pretty big following with 6.2m monthly viewers.

jk: yes. definitely; i think pinterest is a little different than say instagram in terms of the community engagement — they’re two completely different platforms and pinterest is sort of unique as the only social media platform out there where you don’t have to be on pinterest in order to use it and gain inspiration from it.

v: would like more comments, more interaction on pinterest, or would it be too challenging to maintain it?

jk: i think it would certainly be more challenging to maintain because the volume of pins is much greater per day than what we’re publishing on other platforms like instagram.

pins of designer jenni kayne's modern neutral lake house decor. / sfgirlbybay

v: do you ever pin from your instagram account? i’ve been thinking that could be an interesting way to grow your instagram following, and have your pinterest followers get an even better sense of what your brand is about, and perhaps get a bit more personal on pinterest.

jk: yes we do on occasion when the content is unique — we like to keep things fresh on every platform.

v: and so, what’s your favorite thing about pinterest?

jk: personally i think it’s such an amazing platform for discovery. i love that you can come across an image without even really searching and it’s exactly the inspiration you’re looking for. I also love how well you can organize and categorize imagery and inspiration, especially with the sections within boards.

v: do you think that pinterest’s suggested pins are good for you then?

jk: yes, i think it’s always nice to see and discover new content, especially on pinterest where you’re not always searching for new accounts to follow.

modern whitewashed interior of lake house designed by jenni kayne. / sfgirlbybay

v: and what has been the impact of using pinterest on your brand? do you see traffic and sales from it?

jk: we do. we receive traffic and sales from our pinterest account, and it’s been a top driver of traffic for our blog, rip & tan which is really amazing.

inspiring modern neutral interior of lake house designed by jenni kayne. / sfgirlbybay

modern neutral lake house living room designed by jenni kayne. / sfgirlbybay

designer jenni kayne on white linen sofa in whitewashed interior. / sfgirlbybay

• photography by Tessa Neustadt and Nicki Sebastian for jenni kayne.

pantone color of the year: classic blue.
by victoria comment


blue printed wallpaper in vintage modern bedroom with all-white bedding. / sfgirlbybay

it’s that time of year again, and pantone has announced their color of 2020 — classic blue! they have said “It’s a color that anticipates what’s going to happen next,” said Laurie Pressman, the vice president of the pantone Color Institute, which selects the Color of the Year. “What’s the future going to bring as we move into the evening hours?” i love the idea of that, and lately, i’ve really noticed the color of the sky as the sun sets in laguna is exactly that — a beautiful shade of deep blue. blue is such a versatile color — it can be dramatic to decorate with and it can be really bold (think painting your walls solid navy blue!) or if you think of a seaside cottage, blue can be really very calming, and quite traditional, too. here’s a look at my take on the pantone color of the year.

dark teal entryway and staircase with painted white wood floors. / sfgirlbybay

close up photograph of woman wearing dark blue eye shadow. / sfgirlbybay

blue prints and imagery inspired by pantone's color of the year classic blue. / sfgirlbybay

shibori dyed indigo blue bed spread in bohemian modern bedroom. / sfgirlbybay

dark blue wood paneled bathroom walls with stone vanity and brass fixtures. / sfgirlbybay

kitchen with rustic white wood paneled ceiling and dark marbled  backsplash. / sfgirlbybay

classic blue home decor and art. / sfgirlbybay

abstract blue art prints in wood frames on picture rail with mid-century modern chairs and herringbone wood floors. / sfgirlbybay. / sfgirlbybay

photograph of woman's shadow on the beach over blue towel. / sfgirlbybay

modern living rooms with blue walls. / sfgirlbybay

european bedroom with blue walls. / sfgirlbybay

small bathroom with dark blue walls and marble backsplash and sink. / sfgirlbybay

dark blue wall paint in living room with vintage modern decor. / sfgirlbybay

• photography credits in order of appearance: homes to love; mad about the house; @the__bleu; @sycamore_co; @rise_wise; @rise_wise; Art of the Luggage Label; gentl and hyers; Tidal Wave Fabric in Sea by rebecca atwood; peacock pavillion via @maryammontague; decoholic; schoolhouse electric; @ad_germany; @thesocialitefamily; sandy lamu; Flowers and Wine in Indigo Janine via chairish; direct paint; la cool & chic; codesign magazine; 1969 Original French Matisse Exhibition Poster from chairish; direct paint; an eclectic eccentric; hotel magique; the socialite family; @humanmirage; the apartment dk; diy and crafts; folma shop; decus interiors; planete deco.

color story: winter white.
by victoria comment


white sectional in modern whitewashed interior. / sfgirlbybay

it never snows where i live in california. well, perhaps once in a blue moon, but sometimes it’s awfully challenging to find the christmas spirit with all this sunshine — there are simply no signs of a winter wonderland around here! so for today’s color story, i thought i’d bring on my very own snowstorm and color you winter white. i love an all white room and while some might say it’s too cold feeling, i find it quite the opposite — so cosy and oh-so chic. without further ado, i bring you some decor ideas to bring a little winter white into your life this holiday season.

all-white living room with white sofa and white-washed wood floors. / sfgirlbybay

ivory vintage rotary dial phone on white tabletop with some copies of milk magazine. / sfgirlbybay

inspiring winter white modern home decor and accessories. / sfgirlbybay

clockwise, l to r: white crochet throw via inspirations deco; Hereu Cabas Market Bag; urban outfitters Wyatt Woven Rug; fireplace mantel via retrouvius fireplace; world market White Origami Round Crinkle Cotton Paper Lantern; crystal via mejuki; anthropologie Knit Sock Slippers; bedroom side table via the socialite family; Push-Button 1970s-style Retro Landline Phone; urban outfitters Mazzy Faux Fur Shaped Rug; white floral arrangement via carnets parisiens; anthropologie Iridescent Flower Petal Candle.

white venetian blinds with arms reaching through. / sfgirlbybay

whitewashed dining room with painted white floors and white floor-to-ceiling curtains. / sfgirlbybay

white slipcovered sofa and ottoman in modern whitewashed living room. / sfgirlbybay

winter inspired white home decor and accessories. / sfgirlbybay

clockwise, l to r: swan by ryan willms photography; cos CROPPED SHIRT-SHAWL HYBRID; urban outfitters Mila Faux Fur Throw Pillow; cos LEATHER BELT BAG WITH FLAP POCKET; anthropologie Nest Fragrances Three-Wick Boxed Candles; D.S. & Durga White Peacock Lily Eau de Parfum; cyrstal from the dreslyn; Comme des Garçons Wallet Classic Leather in Off-White; bedroom armoire via my paradissi; Closed Mondays Mini Basket In White; VW Bug couple via XXX; Incausa Wild White Sage Smudge Stick; below: Crosley UO Exclusive Folklore Floral Cruiser Bluetooth Record Player.

white record player in leather suitcase carrier on decorative white side table. / sfgirlbybay

whitewashed minimalist modern bathroom with rustic copper plumbing. / sfgirlbybay

whitewashed rustic modern dining room with farm table and mismatched dining chairs. / sfgirlbybay

whitewashed space with indoor tree and rustic vintage table and chairs and lockers. / sfgirlbybay

• all other photography credits in order of appearance: scandinavian collectors; desire to inspire; the socialite family; champagne and sequins; the d pages; decor8; @riecru; homes to love.