the theory behind modern earth tones.
by Ezz Wilson comment


white walls with earth toned decor. / sfgirlbybay
We’ve seen a major resurgence of earth tones in the last couple of years, and it’s got me theorizing about why certain color palettes are embraced during certain times. Why are earth tones becoming so popular again, when not long ago, many thought rust, brown, ochre and mustard were ugly relics from the 1970s? Being the human behaviors nerd that I am, I did a little Googling and came across some interesting theories and opinions on how herd psychology, sociology and the political/economic climate can influence our color trends. This Reddit thread was also insightful if you want to read more about it.

earth toned bohemian modern bedroom decor. / sfgirlbybay

Some say the earth tones of the ’70s were a backlash against the candied pastels of the peppy ’50s and psychedelic colors of the experimental ’60s. Factor in the back-to-the-land movement that was in full swing during that time and that the U.S. was recovering from the Vietnam War, and you can see why so many were seeking colors and textures that provided warmth, comfort and grounding. During these frenzied and uncertain times, with plenty of people feel fatigued by social media and the news, it makes sense why so many are moving toward the more natural and earthy. It’s curious to think about how brown-averse I used to be when it came to clothing and home decor–it seemed so drab. But I’m biting my tongue these days and have fully embraced a wide range of autumnal tones in my home, and just looking at them helps warm my cold bones and provides a little respite from the world right now. I think we could all use a little comfort and grounding these days, don’t you? Here are some of my favorite, modern examples of earth tones done right–and there’s no gross, wall-to-wall shag carpeting to be seen!

cheers, ezz.

metal and rust fabric upholstered chairs. / sfgirlbybay

inspiring earth toned fashion. / sfgirlbybay

earth toned fashion and decor. / sfgirlbybay

wood walls and cabinetry with neutral decor. / sfgirlbybay

modern living room with earth toned home furnishings. / sfgirlbybay

earth toned home furnishings. / sfgirlbybay

kitchen with modern earth tones. / sfgirlbybay

living room with modern earth toned decor and furnishings. / sfgirlbybay

dried floral bouquet and terracotta blouse. / sfgirlbybay

dried grasses in ceramic vase on earth toned tiled staircase. / sfgirlbybay

rustic modern earth tones. / sfgirlbybay

modern earth toned decor. / sfgirlbybay

• Photography Credits: Sadie Perry;

Georgia Righetti for Les Eines; Giselle Hernandez for Someware Goods; Tinta Luhrman; Wij Zijn Kees; Aleksandra Zee; Theodora Melnik; Becky Kimball; Carrie Grafstrom for Lesamissales; Aurelie Lecuyer; www.Selva Floral; The Frankie Shop.

best of: color palette: pink + coral.
by victoria comment


pink and red velvet sofas. / sfgirlbybay

almost like an ombre, pink and coral blend together seamlessly and make for beautiful bedfellows. these two shades are a tone on tone lovers dream come true, not to mention their very wes anderson sensibilities. it also brings to mind luis barragán’s beautiful mexico city abode. i love searching for trends in color pairings, and this one got me a little overly excited, so please pardon the plethora of pink & coral! whether you add a little dab here and there, or go full-blown wes, you can’t go wrong with this effervescent color palette. i even made a pinboard for you!

wes anderson inspired color palette. / sfgirlbybay

pink and coral art print in light wood frame. / sfgirlbybay

inspiring shades of pink. / sfgirlbybay

bold pink walls. / sfgirlbybay

pink and coral color inspiration. / sfgirlbybay

pink and orange and red color palette. / sfgirlbybay

pink and coral decor inspiration. / sfgirlbybay

pink and coral umbrellas on the beach. / sfgirlbybay

bright pink and orange and red art work. / sfgirlbybay

pink and coral fireplace in a-frame home. / sfgirlbybay

pink and coral decor inspiration. / sfgirlbybay

pink and coral fashion and decor inspiration. / sfgirlbybay

pink and coral art prints in front of a mirror. / sfgirlbybay

pink rocking recliner chair. / sfgirlbybay

pink accessories and decor. / sfgirlbybay

pink and coral chair rail. / sfgirlbybay

pink and coral bedroom walls with pale pink bedding. / sfgirlbybay

• photography credits in order of appearance: SAS Royal Hotel via libertyn interiors; Shona Heath set design; Palace of the Winds in Jaipur; Caroline Walls painting via design milk; luis barragán’s home via designlovefest; luis barragán’s home via resonancia magazine; ana KRAŠ lamp; wit & delight graphic; @the.wing; carole lambert loop collection; ADELINE SCHÖNE; NOVA© FRANCES wallpaper from drop it modern; Lorenza Bozzoli & Luisa Via Roma couture poufs via sight unseen; tom hegen salt series; Renée Gouin illustration; designlovefest; @farge_dagny’s home by @margaretmdelange@mariedyas; Studio Gorm shaker Baskets; Ipanema before the storm, Rio De Janeiro Spring 2015 by Akila Berjaoui; Serpentines Print pair by Stephanie Henderson at chairish; frank lloyd wright fireplace via esoteric survey; maggie on the rocks by @carlottamanaigo; @specht studio; circle work 3 by rachel castle; marilyn monroe by George Barris; home of Wary Meyers via domino; The Arch Vanity Chair in Terra Rosa by @douglasandbec; Studio Patten Poet tea; @colourwars; artist Nicholas party; top knot goods; @cristinacelestino; scarf shop; siren traveller; loren trlin; Bands poster Sézane x Hôtel Magique; georgia o’keeffe’s home; the dreslyn; rhinna ellington; house & home; marcus lawett for H&M Home.

best of: friday finds.
by victoria comment


feminine pink wall and copper pendant lights. / sfgirlbybay

i’m not certain of the reasons why, but it would appear i’m feeling very vintage today — one might almost say, victorian. perhaps i can blame it on the fact that i’m here in france, shopping for super marché. i hope you’ve got some relaxing time ahead of you! might i suggest you treat yourself to an afternoon of high tea, or a day trip to your local spa or salon for a dose of what i’m sure is well-deserved pampering? . happy friday, everyone. xo, victoria

  1. i love the styling in this bedroom — the ephemera casually pinned to the walls, the pink bedspread, and even a tophat — a clever little detail.
  2. the pairing of this swedish fireplace, high ceilings and ornate crown molding with modern furniture really rings my bells. love it!
  3. this fireplace mantel styling is spot-on. i love all the vintage layering from the sconces to the tassles and prints — just lovely.
  4. from a lightly over the top pink salon to a shimmery pink and gold velvet robe, this is all 100% girly.
  5. this is a beautiful bedroom and the color palette looks like a most soothing space in which to rest our weary heads after the long week.
  6. are you the romantic that saves your long-dead flower bouquets? then this little bit of styling is right up your sentimental alley.
  7. everything about this bedroom is romantic too, but with a vintage modern vibe. very restful, and with those always enviable high ceilings.
  8. and this is probably the most victorian bedroom — just look at those marie Antonette-worthy ceilings — but throw in a platform bed and black steel doors and it’s simply transformed!

feminine pink pouf and ornate fireplace. / sfgirlbybay vintage sconces and marble mantle. / sfgirlbybay feminine pink decor. / sfgirlbybay electic bedroom with black and gold mantle and pink bedding. / sfgirlbybay feminine bedroom decor. / sfgirlbybay white bedroom with subtle pink details. / sfgirlbybayrustic pink paint in minimalist vintage bedroom. / sfgirlbybay