sfgirl is moving to substack!
by victoria comment

9/22/22

sfgirl is moving to new substack platform / sfgirlbybay

once upon a time, i was a san francisco girl, the founder, and publisher of this long-running blog SFGirlByBay, and now i happily reside seaside in sunny laguna beach as i head into my golden years (ahem, i’m now 63 and sliding slowly into semi-retirement). i have been creating unique creative content in the design community since 2006 (so you could say i am one of those o.g.’s) so this news is somewhat bittersweet. but after brainstorming, fretting, and trying to devise a plan to save this blog for you, i’ve come upon a solution i hope will work for everyone.

and that, my friends, is to move this blog to substack. along with unique design content i currently share on instagram and pinterest; it’s on substack i will now be sharing my latest design discoveries with you beginning this week. if you’re unfamiliar with substack, it lets independent bloggers, writers, and podcasters publish directly to their audience and earn a small income through affordable and free subscriptions — it will look just like the blog, only delivered straight to your inbox! or you can simply read on the app or the substack website directly. it’s easy-peasy, so don’t worry.

sfgirl is moving to new substack platform / sfgirlbybay

i will be providing you with ad-free, sponsored-post-free content from now on, on substack. there are a few subscription options, including free subscriptions — there will always be 1 free post per week for those of you who prefer to follow along unpaid. and for $5/month (or $4.17/month if you subscribe annually), you’ll receive all my blog posts. So there are a few paid subscription options that provide you with all the additional design posts and include fellowship in our community, including commenting and occasional additional random musings and unique recommendations from me. it’s a small fee, but it’s the cumulative effect that will keep the blog going. all those small subscription fees add up to help support my business, and without them, we won’t succeed to save the blog. but together, we can make it work.

you can still look forward to the same eclectic design content i’ve been sharing for years on the blog, but with the ever-changing landscape of social media and shrinking attention spans, i’ve realized i can no longer support myself through sponsored posts and advertising, especially since the algorithm whims of the mighty powers that control what we see have shifted the way you view and read my content. and costs to run a blog, rising fees for servers, and all the boring blah blah blah, but necessary technical peripherals needed to support a blog platform have become much too cost-prohibitive for me to continue as-is after happily providing you with thousands and thousands of free posts for over 16 years.

sfgirl is moving to new substack platform / sfgirlbybay

i hope you’ll continue to read but now ad-free, sponsor-free design inspiration on substack and that you’ll subscribe and support my future endeavors. i hope you’ll find a small subscription fee (about the same price of one latte, per month) worth your while and your continued loyal readership. it would mean the world to me to have you along on this new endeavor of mine! i don’t yet know what will happen to my archival posts, so should you want to save your favorite images, pinning them to Pinterest is a good way to do that. the blog will continue to live here through mid-October at a minimum, but it then may sadly land in the blog graveyard if archiving proves too expensive.

i’m so happy to be making this move, and i’m excited to have you along for the ride. as i said, the original blog will be live for a few months longer, but by year-end, substack is where you’ll find me and all my design finds. cheers, and thank you so much for your continued kind support and readership!

xo, victoria

good reads: nomad at home.
by victoria comment

9/12/22

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

new york-based interior stylist hilary robertson has a brand new design book out, and you’ll want to add it to your bookshelves or display it on your coffee table. nomad at home, designing the home more traveled is for those of you with wanderlust — compulsive wanderer hilary showcases ten unique locations (including the beautiful home of marine olsson nylander) and tells the stories of modern nomads: the adopters, who have left home forever and made a life elsewhere, as well as the escapists, always on the move, with a base in two, three, or maybe even four locations (lucky souls!). then there are the serial wanderers, who simply absorb the vibes of any given destination and bring it all back home — perhaps creating provence in pittsburgh or morocco in malibu with ingredients and sentimental mementos gathered on their travels (i think this is my tribe).

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

there are more ways than one to satisfy a wandering eye, and as well as offering design inspiration from homes all over the globe, nomad at home also contains champion shopper hilary’s nomadic sourcebook, which allows us to hit the ground shopping in destinations all over the world, with an address book for every country covered, every story told. it’s a stunning book but also a valuable resource for anyone who loves to travel and bring those holiday memories back home to stay.

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

good reads: nomad at home interior design book by hilary robertson / sfgirlbybay

• all images courtesy of nomad at home by hilary Robertson. featured, the home of Marie Olsson Nylander.

friday finds.
by victoria comment

9/9/22

friday finds / sfgirlbybay

welcome to this week’s friday finds, and it’s truly an eclectic bunch of looks this week with loads of vintage finds. collecting vintage is always my preferred way to decorate, adding unique one-of-a-kind personality, and so good for the planet, too — the ultimate recycling program. and just a quick reminder that the blog is slowly transitioning over to the substack platform, so if you haven’t subscribed, please give it a peek. I’ll be posting here for a little while longer, but that will be the only place to find the blog quite shortly. thanks so much for all the support thus far — it’s been so heartwarming to have you join me! have a great weekend, everyone!

xo, victoria

  1. maven collective pdx is one of my favorite online go-to vintage resources, and if you’re in the portland area, you can drop in on her brick and mortar studio, too. i love this little glimpse she shared of the treasures she collects and stores in this old flat file.  follow her on instagram to catch a sneak peek of her vintage finds before they land in her shop.
  2. miss moss always has a unique home to share with us, and this one is no exception. what’s called the tattooed villa is santo sospir built after WWII, it remained quite unchanged until a summer visit in 1950 from artist jean cocteau went happily awry when he spent the holiday working away on ladders and adorning the walls with his fabulous line frescoes, using a few colors that echoed tattoo art. come on over, jean!
  3. this is one very chic kitchen by dimore studios from photographer matthieu salvaing and stylist ana cardinale. i love the dramatic color palette, which is not always used in kitchens, and unexpected lighting fixtures and home art galleries are always welcome.
  4. this historic townhouse in east london has recently been given a modern makeover, and it’s all quite dreamy (and creamy, too!). i love the monochromatic fireplace mantel with the habitat round mirror showcasing the owner’s obsessive collection of pottery — just enough to add a few bits of color. for more, visit remodelista and follow the owner, @consideredthings on Instagram to see more of this inspiring home.
  5. who knew that a retro desk lamp paired with some fun vintage draperies could make such a bold statement? from the beautiful home design book, the sustainable home by sweden-based photographer, editor, and art director, Ida Magntorn. not only is it a decor book full of decorating inspiration it’s just so timely and necessary — filled with really clever tips on how to be kind to our planet — collecting vintage is the ultimate recycling and repurposing.
  6. when i came across meson hildalgo and their chana guest room with its blue and brown striped walls, i just fell in love with its eclectic, creative vibes. meson hidalgo is a luxury guesthouse boutique in a centuries-old manor house in the city of san miguel de allende, mexico run by laura kirar, and what she’s created here is utterly wonderful. i instantly put it on my list of must-visits cuz i want to sit here and eat a breakfast of fresh fruit and agua de fresa, too.
  7. this beautifully eclectic bedroom belongs to the creative couple behind smith street bazaar, Eddy Opmanis And Eryca Green, purveyors of European and Australian Mid Century Modern Design in fitzroy, australia. their stunning home was featured recently on the always inspiring design files, and their entire home visit is a must-see.
  8. you might expect the young creative director of contemporary footwear brand like camper shoes to live in a much more modern abode, but Achilles Ion Gabriel has discovered his rustic country boy roots in his new home in Mallorca. hello, i can see why — this is my kind of colorful and uniquely beautiful island living. featured on architectural digest espana, it’s an artist’s dream home.

friday finds / sfgirlbybay

friday finds / sfgirlbybay

friday finds / sfgirlbybay

friday finds / sfgirlbybay

friday finds / sfgirlbybay

friday finds / sfgirlbybay

friday finds / sfgirlbybay

photography credits: click on the image which will take you to its original source.

wear this there: sloane street deli london.
by victoria comment

9/8/22

please note: this will be one of the last wear this there posts you’ll be able to read here on the blog. moving forward, please consider subscribing to substack to continue reading each and every one of my weekly blog posts. thanks!

wear this there: sloane street deli london.

we’re popping across the pond for a bit of brunch in lovely londontown. we’ll be dining at the very charming sloane street deli in posh belgravia. with a modern mix of bentwood cafe chairs, green tiles and a muted color palette it’s just the place to spend a quiet sunday morning. we’re bound to blend in with the ensemble i’ve picked out for us, one doesn’t want to get too flashy in merry olde england. an oversized blazer, slim fitting chinos and a splash of red with a chic striped menswear-inspired button-down. paired with some killer flats, an incognito bucket hat, sunnies, and a red lip, we’re good to go. while sipping the last of your coffee, i suggest reading hotel du lac by anita brookner. it tells the story of edith hope, who writes romance novels under a pseudonym but when her life begins to resemble the plots of her own novels, edith flees to switzerland, where the quiet luxury of the hotel du lac promises to restore her to her senses but instead attracts the attention of a worldly man determined to release her unused capacity for mischief and pleasure. i loved it!

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: mango patterned suit blazer; mango striped cotton shirt; nili lotan east hampton pant in eggshell; sam edelman janina flats; ilia balmy tint hydrating lip balm; read this there hotel du lac by anita brookner; gucci glossy nail polish in goldie red; anthropologie layered paperclip chain necklace; see by chloe cecilya bucket bag; madewell retrosuperfutures caro sunglasses; janessa leone walker hat.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

wear this there: sloane street deli london.

• photography courtesy of @sloanestreetdeli.