the big reveal!
by victoria comment


well, here it is! at long last the new and improved sfgirlbybay. i hope you will like it as much as i am in love with it. and without further ado, i am really excited to announce the designers behind it, because without them, well it might look very much like one of those crayola drawings of a one-dimensional home with a chimney, a cloud, and one tree. maybe a stick figure dog in the yard.

my fantastically fun new logo was designed by the super talented artist shanna murray, and her beautiful creation set the tone for much of the design to follow. thank you so much, shanna, you designed exactly what i was envisioning without even having to say it out loud. shanna, you had me at hello.

and the overall concept and magically delicious design and development? yep, some of you may have guessed from my secretive tweets — that our very own much beloved anna dorfman of door sixteen made me the happiest blogger in the land, designing this brand new, bright and shiny blog for me. i literally cried with utter and complete joy when anna sent me the first comp — that someone could get me so well. we may be separated at birth after all — certainly by many miles — but not at heart. thank you anna, for everything i ever wanted (with the exception of the man of my dreams, and maybe much longer legs).

and now — the big reveal:

so, please do have a look around! you’ll now find the navigation bars on the right, so click and discover! everything is still there, but hopefully improved for you to easily find just what you may be so desperately seeking:

• there’s a little bit about me, and my awesome contributors — read about them — they’re talented people you wanna know.

• check out the categories – everything is there, just roll over the categories, click and browse by thumbnail!

resources – still sharing the most up to dates finds around the web, and beyond.

• there’s a bit about my press, should you find that scintillating reading.

• you can contact me about sponsorship, including discounts for independent designers and mom&pop shops. i love those.

• and, lastly, a way to contact me — i always like to hear from you.

should you have any questions about the new site, or have any trouble (we may have some tiny glitches to work out), please comment below, and i’ll get back to you asap! i hope you like it! have fun and here we go – brand new and improved sfgirlbybay! happy, happy!

128 responses to “the big reveal!”

  1. oh my gosh Victoria!!! i love EVERYTHING! Shanna made your logo oh-so-very dreamy!!! and i love the cursive fonts A LOT. your “categories” page might just be my favorite. and this pale pink grainy side trim with zig-zag cuteness is killing me! soo good all around. Anna is a genius no doubt about that. it’s perfectly sweet, classy, cool, & super pretty. i bet you can’t stop looking at it, huh? :) this makes reading your blog even more of a JOY! congrats to you & your team. oxo

  2. Congratulations to you and your amazing team! I know what an effort of love a redesign can be and for you to be so thrilled after going through it all means it was everything you were hoping for.

  3. really is incredible. I think the logo icon at the bottom of every page the combo of the rose+logo would make for a great tattoo. so pretty. well done. congrats!

  4. I LOVE how clean and simple the redesign is–big congrats to your whole team! Shanna’s new logo for you is charming and gives a bit of whimsy without going over the top. I am in love with the new sidebar navigation and color scheme–it lets the content sing instead of hiding it amongst a fussy background. I really appreciate that all the ads are in one place; it makes them easier to look at and understand. Also, the secondary logo at the bottom is quite sweet. Anna, Shanna, and you did a great job.

  5. THANK YOU SO MUCH everyone! i just woke up, because i barely went to bed, but I’m so happy you like it! thanks to Shanna and Anna!! i can’t express how much they mean to me for all their hard work and love of design. xo

  6. Victoria, tha new blog design looks amazing and I love that you kept all the white. It looks really clean and pretty and very much you! How lovely it must have been to work with such talented folk as Shana and Anna, they have done such a fabulous job!
    I love it… !
    Emma, x

  7. What a fantastic re-design. It suits your personality and style completely and I love that the design itself doesn’t overshadow the content. Well done team. Designers you rock!

  8. I love big reveals! This is so great because I adore your blog, and Anna is somewhat of a personal hero for me (Oh god…..I hope she doesn’t get creeped that I just said that.).
    It really is something I never would have dreamed up, and that makes it all the more amazing. Great job, ladies!

    Xx Tina

  9. It looks SO good! yours is the only page i ever look at regularly (it’s def in my bookmark bar!) I’m loving the new look and I can’t wait to see what great new posts you have to offer!

  10. I am going nuts over the floral + black + white, Victoria!! It is a gorgeous combo, and I can’t wait to explore the new-and-improved site more today. :)

  11. You know it’s lovely, but I really like the font on the ‘SF’ insignia in the rose circle which now shows up in the task bar at your URL. Little details matter. Congrats on the new look.

  12. This looks great! I look forward to navigating the new site. I will admit to a tiny bit of nostalgia for the blossom photo underneath your previous logo. I loved the color and light in that picture—it always cheered me up!

  13. What a totally gorgeous metamorphosis – it’s inviting, and joyous, and uncomplicated-where-it-counts.
    Also: I can’t express how much I love those sumptuous flowers peeking over the top edge…..

  14. It looks SO SO good! There have been a lot of site redesigns lately that have had me cringing… but yours! SO BEAUTIFUL. Bravo. :)

  15. It looks fantastic, Victoria! It’s strong and simple, yet still has that playful and retro sfgirlbybay je-ne-sais-quoi. I also love the colour palette and the zigzag detail for the sidebar section. Hats off to Anna and Shanna, and congratulations on the new look!

  16. Love love love the new design! From what I “know” of you from your site I’d say this suits you perfectly. It’s fun, oh so pretty yet unfussy, and easy to navigate. Anna did a bang up job!

  17. I am a little bit slow off the mark to comment cause I was too busy snooping around the site for the last I-don’t-know-how-many-hours in true stalker style. The new site is absolutely RIDICULOUS!!! It makes me feel sick!!!
    Congratulations to everyone involved – friggin’ awesome job!!
    x dana

  18. Holy WOW! It looks amaaaazing. I want to sit here and stare at it all day. Well done to Anna and Shanna! Man, if I’m this excited about it, I can only imagine how over the moon you must be, Victoria.

  19. oh wow victoria, this is absolutely super cool – congratulations on the new design! i love that you can pull off the pinks and the roses without becoming too romantic. it’s perfect. and oh, the text marker is pink, too (noticed when i edited my comment so it wouldn’t be stupid)! i love details like that.

  20. I’m not much of a commenter, but I do read your blog (almost religiously)! And today I was completely stunned by your absolutely beautiful banner! I love strong and bold black and white.
    So let me join the ranks of complementers and say: I take my hat off to you! (well, actually my head band ;-)) Beautifully done!

  21. Victoria,
    The new site looks great, and has a fun, peppy, designy feel that I love. Your little animated photos with the polka dot scarf is so cheerful, and it looks like you’re wearing one of my necklaces in those pictures which made me even happier! Congrats again on the new look!

  22. thanks again everybody for the warm welcome ‘back’. i am so happy with the way the new site turned out, and much relieved that you all love it too! it’s been a crazy week trying to catch up, but i so appreciate all your kind comments! xo

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