the ground beneath my feet.
by victoria comment



you know i tried to go all black and white and minimal when i moved into the cottage, right? well that didn’t last long. i don’t know if i’ve got spring fever or what, but i’ve gone bold, people. i still love my souk rug, so i simply moved it to the bedroom, and then — wait for it — i went in the complete opposite direction and added a couple of moroccan Boucherouite rugs — which are a riot of color! these two are from the Beldi rugs shop — beldi is a Moroccan word meaning traditional, rural and natural. and These are vintage rugs, some dating back to the 1940s and 50s — so these rugs have soul.


Beldi rugs are hand-crafted and They were usually made from a variety of textiles in “rag rug” style, so they’re machine-washable (which makes them much more Lucy-friendly!) and easy to maintain. pinks, blues, reds and yellows – all jostling for attention in wildly funky patterns, sometimes geometric, sometimes totally abstract. Each beldi rug is completely unique — an authentic piece of folk art traditionally hand-woven by a married woman after she’s had children– working on it each day, with patience and love, sometimes for as a long as a year. As such, beldi rugs are rooted in the culture and landscape that produced them. I’m completely smitten by these happy rugs! There’s a whole range of Beldi rugs so have a look at their site for other types, like BENI OUARAIN, BOUJAD and AZILAL. coming up next? a brand new bold piece of artwork is being framed. stay tuned for that.




• post in partnership with beldi rugs.

48 responses to “the ground beneath my feet.”

  1. Love it, I just added color with a couple layered rugs and pillows too. It’s so fun to make small changes with big impact. By the way, you take great photos… Tips to interior photography? Maybe do a post about your tips… yes? Please. :)

    • thanks cori!

      i think a lot of it is the lens – i use a 24mm for larger areas (full room shot) and a 50mm 1.4 lens for closer up but with a shallow depth of field. then i over expose a little bit to give the images a bright, white look.

      half the time, i’m winging it, but i can try and do a tip post. :)

  2. Oh, oui, love this! Plus the Moroccan part of me is so proud to see some lovely rugs from Morocco in your interior. Yay to that! Great color addition Victoria, your interior is fabulous!

  3. I loved your modern cottage before. Now I’m obsessed with these gorgeous rugs!! It’s über fabulous! So chic, fresh and I love love love the way you style! Please come to Toronto so I can soak up all your design knowledge. How did you source all those pillows for instance? How did you know they would work? A post on that would be most appreciated!

  4. love it! i had a style epiphany this weekend and finally diagnosed myself as ‘bohemian modern, with a splash of vintage and country’.

    i love that you used two rugs – you’re so playful with scale all around, the end table, coffee table, sofa…very interesting space.

    ps, i absolutely have serious decor envy over your dining room table!

  5. Gorgeous what a fun change!!! I also have been admiring the pink lumbar pillow, would you mind sharing where it is from? Thanks!!

  6. Love everything about these– the colors, the ethnicity coming through the patterns, the uniqueness, how you’ve fit the designs in with the rest of the living room, and the fact they’re washable. I’m scared to check the prices on these.

  7. You rock! Long live color! I read your blog every day and appreciate your posts – they add color to my day. Thanks!

  8. This is exactly what would happen to me if I tried my hand at black and white and minimal. Heck, I’m trying it in my kitchen, and I can’t wait to bring some color back in! I’m looking forward to seeing your new art.

  9. Don’t those pinks and blues look fabulous with black and white, all tied together with lovely warm woods! I must remember that combo!

  10. hello! i am a new reader and maybe you’ve already shared this, but I’d love to know the source of your black couch!

  11. Brilliant ideas Victoria….i recently moved to a new flat and i have 2 black sofas in the living room and was looking for new, fresh ideas!

    What about the white stool?i am looking to buy one…(boyfriend sits on the floor sometimes to be close to the tv when playing PlayStation :)

  12. Hi! Long-time reader, first-time commenter. Now that you’ve had it for a while, any reports on how the West Elm souk rug is holding up? Appearance still good? Shedding? I’m in the market for a new rug and I’ve had my eye on it for some time… Any info would be appreciated! Thanks. :)

  13. Hi,
    Landed here through Apartment Therapy… I was curious as I immediately recognized Moroccan carpets, and the word “beldi”… I’m Moroccan and I didn’t know our rugs were so hip among Westerners’ houses :) You sure did a great job combining “beldi” and “rumi” things in your living room, the result is fantastic !

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