spotted sf: j rachman.

by Leslie Santarina comment

Recently I discovered the most exquisite treasure trove on my way to one of my favorite restaurants in San Francisco. Tucked in an alley is the new shop and studio of interior designer, collector and visual storyteller, Jonathan Rachman.

Upon meeting the very first thing Jonathan proclaimed was he’s a “hoarder”. But as you can see, he is a hoarder of the very best kind. He has lived in many places (including Indonesia where he is originally from, the U.S., Switzerland and Paris) and travels extensively, designing properties worldwide while amassing a collection of beautiful finds along the way. Pieces of a different place and era but are timeless and beloved. And every object has a special story and he happily shares these tales as you peruse the shop.

I have to admit, I have a man-crush on Jonathan. Beyond his impeccable decor style, he is one very sweet and sprightly gentleman. A very dapper one as you can imagine, too. His passion for travel, treasure hunting but most important, family, really shines through. You will love him and you will love this dream space he’s created to share with all of you.

His storytelling continues in a periodic journal he has published called Di Sini Di Sana—meaning “Here and There” in Indonesian. He often finds himself between his home here in the West and the home and family he has in the East. A passion for tradition, it is his version of the modern blog. Within he shares his collective thoughts on design, travel, food, drink and experiences that bring him inspiration. You can find a copy in the shop. Also he has designed a very handsome line of leather travel bags and goods, so be sure to take a gander at those, too.

• all photography by leslie santarina.