spotted sf: j rachman.
by Leslie Santarina comment


spotted sf: jonathan rachman's store. / sfgirlbybay

Recently I discovered the most exquisite treasure trove on my way to one of my favorite restaurants in San Francisco. Tucked in an alley is the new shop and studio of interior designer, collector and visual storyteller, Jonathan Rachman.

spotted sf: accessories and homewares curated by j. rachman. / sfgirlbybay

unique decor in j. rachman's san franscisco shop / sfgirlbybay

Upon meeting the very first thing Jonathan proclaimed was he’s a “hoarder”. But as you can see, he is a hoarder of the very best kind. He has lived in many places (including Indonesia where he is originally from, the U.S., Switzerland and Paris) and travels extensively, designing properties worldwide while amassing a collection of beautiful finds along the way. Pieces of a different place and era but are timeless and beloved. And every object has a special story and he happily shares these tales as you peruse the shop.

spotted sf visits j. rachman's shop. / sfgirlbybay

vintage books and decor by j. rachman / sfgirlbybay

j. rachman home decor. / sfgirlbybay

jonathan rachman's pretty home decor shop. / sfgirlbybay

I have to admit, I have a man-crush on Jonathan. Beyond his impeccable decor style, he is one very sweet and sprightly gentleman. A very dapper one as you can imagine, too. His passion for travel, treasure hunting but most important, family, really shines through. You will love him and you will love this dream space he’s created to share with all of you.

spotted sf feauring j. rachman shop / sfgirlbybay

hoem decor via j. rachman / sfgirlbybay

vintage dress forms in j. rachman shop / sfgirlbybay

masculine interior to j. rachman shop in san francisco / sfgirlbybay

His storytelling continues in a periodic journal he has published called Di Sini Di Sana—meaning “Here and There” in Indonesian. He often finds himself between his home here in the West and the home and family he has in the East. A passion for tradition, it is his version of the modern blog. Within he shares his collective thoughts on design, travel, food, drink and experiences that bring him inspiration. You can find a copy in the shop. Also he has designed a very handsome line of leather travel bags and goods, so be sure to take a gander at those, too.

vintage bird cage in san francisco home decor shop. / sfgirlbybay

spotted sf: j. rachman / sfgirlbybay

lamps and potted orchids for sale in san francisco's j. rachman shop. / sfgirlbybay

• all photography by leslie santarina.

10 responses to “spotted sf: j rachman.”

  1. what an exquisite gem of a find! thank you so much for sharing… wish i wasn’t a long plane trip away, but i will certainly check out jonathan’s online content! GLORIOUS!

    • Hi Heather, well definitely Zuni Cafe. The roast chicken is divine and feeds like 4 with side dishes. I also love Jackson-Fillmore – great Italian in Pacific Heights. R&G Lounge in Chinatown for crispy duck and crab. Tacolicious is great in the Mission. BarTartine is great brunch in the Mission, too.

      If you go to my Resources page and scroll down to You Gotta Eat all my SF favorites are there.

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