we’re having a retro moment for a trend that’s lingered on our pinterest feed even after summer’s impending end — the headscarf. how cool does one look when they’ve perfectly mastered the wrapping of a pucci print scarf, more than appropriate on days when we may not have the energy to wash our hair. we tend to fantasize stumbling upon the perfect vintage scarf for a weekend get-away to palm springs, or while trailing rows at the flea market (a good spot to score vintage scarves for just a few bucks). whether you’re channeling lulu de la falaise, or an hermes ad campaign from the 60s’, we’re right there with you (watching how-to tie videos on youtube, stellar and vimeo no less).
• photography credits in order of appearance: nadine ijewere photography; tommy ton for gucci; ocaln; the shiny squirrel; ISAIAH JOHNSON photography via strangers with style; the fashion tag; honestly wtf; golden cigarettes; suturno; gucci; maire claire; miss osiria rose; vogue uk; g-star raw tumblr; vogue; mag moon look; mon favori; need supply; Giulio Rustichelli photography for zen magazine; collage vintage.
![you just don’t know how grateful i am to live here. thank you, cindy & mark & archie & luis. 🤍 [ and also, someone is playing the trombone out there tonight and i just love that paired with the sound of the waves and this sunset. ]](https://sfgirlbybayadm-wpengine.netdna-ssl.com/wp-content/plugins/instagram-feed/img/placeholder.png)
Hi Victoria,
I have to commend you for your bravery in this rather timely, subtly nuanced, and seemingly politically charged post.
Bravo.
Amber
I’m sorry, but I don’t understand – why would this be political?
https://www.teenvogue.com/gallery/head-wraps-nyfw-history-cultural-appropriation
i LOVE this look, but i’m terrified of wearing it for fear of being insensitive to it’s cultural heritage. I do not want to participate in cultural appropriation…is this something a gal of Scandinavian origins can rock??