shop small: the general store.
by victoria comment

4/15/20

arched doorway inside the general store in san francisco. / sfgirlbybay

today we’re visiting another wonderful independent small business and one of my longtime favorites from my days living in san francisco. this week’s shop small features the general store, brought to us beautifully by founders Serena Mitnik-Miller and Mason St. Peter. the brilliant thing about supporting their small business is that they also support so many indie artists with their primarily handmade inventory that you’re helping an entire community of makers — creative companies like block shop, no. 6 store, and jennie kwon just to name a few.

rustic exterior of the general store in san francisco. / sfgirlbybay

general store has three brick and mortar shops in california — two in san francisco and another in venice that are currently closed due to the pandemic, but we can help support them by shopping online, or by purchasing a Physical gift card that is redeemable only at their two San Francisco locations. or, you might like to order their gorgeous book, Abode: Thoughtful Living with Less written by founders Serena and Mason. i hope you’re all staying safe at home and will consider checking out their thoughtful, one-of-a-kind homeware, clothing, accessories and apothecary goods at general store. cheers.

built-in circle shelves with neutral ceramics at the general store. / sfgirlbybay

abode: thoughtful living with less by Serena Mitnik-Miller and Mason St. Peter. / sfgirlbybay

home decor and clothing for sale at the general store owned by Serena Mitnik-Miller and Mason St. Peter. / sfgirlbybay

color-blocked clothing at the general store in san francisco. / sfgirlbybay

handmade ceramics for sale at the general store. / sfgirlbybay

handmade artisan goods for sale at the general store in san francisco. / sfgirlbybay

artisan home goods and decor for sale at the general store in san francisco. / sfgirlbybay

indoor tree in ceramic planter inside the general store in san francisco. / sfgirlbybay

inspiring display of neutral home goods for sale at the general store. / sfgirlbybay

inspiring arched doorway with moroccan rug inside the general store. / sfgirlbybay

• photography via general store.

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