instagram worthy: @joe_sun_.
by victoria comment

11/15/21

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

i’ve only just recently discovered this week’s instagram worthy account, but i was smitten from the get-go. @joe_sun_ is a stylish, recycled children’s swimwear brand, and even though it’s for the little ones it’s their cheerful, happy-go-lucky and very stylish beach vibes that always make me smile (and they carry some pretty cool beach gear like towels and umbrellas for all ages). i also love it because @joe_sun_ is all about healing the environment — their protective swim collection is not only adorable, it’s made from ECONYL® regenerated polyamide, which is derived from waste such as carpets, discarded fishing nets, plastic components, and fabric scraps. By using these fibres, they are actively helping to reduce the amount of plastic in the environment. With sunkissed memories burnt vividly in her mind and a lifelong love of design and travel, Australian beach-born founder Alex Le Jeune had the vision to create simple, comfortable and eco-friendly swimwear for the children of the future and in 2019, @joe_sun_ was born. the photography they share has a strong sense of nostalgia for me, with memories of salty skin and sandy feet and long summer days spent swimming in the surf until the sun went down. a little something sunny for you as we head into winter in this hemisphere.

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

instagram worthy: beachwear by @joe_sun_ / sfgirlbybay

• photography courtesy of @joe_sun_.

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