who is sfgirlbybay?

hi, i’m victoria smith aka sfgirlbybay. i originally started blogging as a san francisco girl, but currently reside seaside in sunny laguna beach. i’m a writer, designer, photographer, photo stylist, and author of see san francisco. i’m also an extroverted introvert who happens to be hardwired to share uniquely creative interior design. in the online community, since 2006, i’m all about unique, personal style, and it’s on substack that i now share my latest design discoveries with you. welcome.

what do i get as a free subscriber?

at least one newsletter in your inbox every week. one interior design-related blog post will land magically in your inbox to fill your day with ideas, some design inspiration, and a lot of beautiful imagery to get your week started on a creative note.

why would i decide to pay for a subscription?

very reasonable question! first, it’s an easy way to support me and my work (and for that, i thank you). second, you’ll be supporting independent blogging and the free content i’ve been writing for the last 16 years (i know, it’s been that long!). third, you will get a minimum of three posts per week and most likely more some weeks —ALL of my exclusive design content like color stories, and my recs for instagram worthy accounts you’ll want to follow, my very popular wear this there posts as all as friday finds, and quite often, random musings and unique recommendations from me when i feel like i want to share something you shouldn’t miss. and lastly, you’ll be part of our community and the conversation, and you’ll be able to comment on posts and engage with other readers in our community and me. voila!

i’m happy to pay— how much is it?

the annual subscription payment is $50/year (just $4.17/month).

if you prefer to pay by the month, it’s $5.00 per month (so you save 17% with an annual subscription).

and if you’re feeling extra generous, you can be a founding member, which is $90/year (or any amount under that), which is really just a special way to say thank you for all the years we’ve been together.

and free subscriptions receive one free interior design-related post per week.

once i subscribe (free or paid), how will i receive your newsletter?

every new edition of the newsletter goes directly to your inbox, so you won’t have to worry about missing anything. you can also read via the substack app, and on your desktop computer directly on my substack page.

a little bit more about me and why you might like to read.

fun fact: i was one of the original ‘pin-fluencers’ to help founder ben silbermann launch the pinterest platform in 2010, as noted in this forbe’s magazine article, which reads, “new web 2.0 phenomenon pinterest saw its success finally take off after partnering with influential blogger sfgirlbybay”.  ben silberman even thanked me during a keynote speech at camp mighty, saying he was “forever grateful to sfgirlbybay for getting people to try out pinterest”. since then, i’ve has amassed over 970,000 pinterest followers, which include design aficionados like martha stewart living and diane keaton. my pins now receive a whopping 7+ million views per month.

i love photography, too, so you can always find me on instagram. like you, fighting that darn algorithm every day! but i’ve decided just to let go of all those pesky annoyances and simply post photos i love. hope to see you there.

stay inspired with all the design news that’s fit to print.

i hope you’ll consider subscribing to receive the sfgirlbybay newsletter delivered directly to your inbox. thanks again for checking out my page!

cheers! victoria


i'm victoria, publisher of sfgirlbybay, a lifestyle and interior design blog with a unique, bohemian slant on home design. welcome to my eclectic world.