victoria smith is sf girl by bay, a san francisco girl now living in laguna beach — a blogger, photographer, photo stylist, and author of See San Francisco, published by chronicle books. a self-proclaimed ‘design junkie and an extroverted introvert who happens to be hardwired to share’, victoria has been creating unique content in the design blog community since 2006.

fun fact: victoria was one of the original ‘pin-fluencers’ to help founder Ben Silberman launch the Pinterest platform in 2010, as noted in this forbe’s magazine article which reads, “new web 2.0 phenomenon pinterest saw its success finally take off after partnering with influential blogger sf girl by bay”. silberman thanked victoria himself during a keynote speech at Camp Mighty saying he was, “forever grateful to sf girl by bay for getting people to try out Pinterest”. since then, Victoria has amassed over 786,000 Pinterest followers, which include influencers like martha stewart living, oprah winfrey, diane keaton and ellen degeneres, and her pins now receive a whopping 15 million views per month and over 560,000 daily impressions!

victoria’s Instagram, with a loyal audience of 218,000 followers, has been hailed as one of Domino Magazine’s “Design Instagram Accounts for Endless Inspiration”, and on BuzzFeed as one of the “18 Interior Design Instagrammers to Follow”. When she’s not blogging, Victoria is incessantly instagramming, and running around the beaches of Laguna, scouting the latest finds with her camera and trusty dog, Lucy. she also hails from circus blood, but that’s a whole other story.


kristen waltman is our editorial manager and a born and raised Michigander. after earning her B.A. in Journalism from Michigan State University, Kristen made her way to L.A. where she’s worked within the social media and branded content space for over a decade. when she’s not creating, curating or managing content on behalf of clients, she enjoys designing and sewing her own clothes. she shares a home and a love for making things with her boyfriend in glassell park. her instagram is an homage to their diy projects and all of the things she loves most in life, namely, chilling poolside.

Suzanne Shade is a San Francisco-based Creative Director and the designer behind sf girl by bay’s new blog and shop. Her mission was to capture Victoria’s inimitable spirit: “One part L.A. Sunshine, 2 parts Vintage Chic and a touch of punk rock.” Suzanne and Victoria would like to thank collaborators Jenny Volvoski from ALSO Design on development skills and Jesse Chamberlin and Jimmy Marble of JimJam for their character portraits of Miss V.

lily glass is a lifestyle editorial and portrait photographer determined to brunch her way through sunny los angeles with her writerly husband and adorable babies. you can find her photo and motherly musings on her blog lily glass photography as well as yummy recipes and thoughts on hospitality over at hart & honey collective. she does her best to share snippets of all of the above on her instagram and is one of the talented eyes behind the pretty pictures on sf girl by bay.

leslie santarina is our san-francisco based contributor and the editor of spotted sf. when she’s not managing events 9-5, she squeezes in any extra bit of time discovering and photographing as many local gems as she can find in SF and from her many travels, too. from shops to markets, cafes to restaurants, designers to makers, hotels + homes and studios — she’s got plenty of recos and her site and instagram are full of them!

philippine scali was born and raised in Paris, and now splits her time between San Francisco and France. philippine works as an art director, photo editor, stylist, and product consultant. She mixes her Parisian finely tuned eye for detail and taste with an appreciation for the casual beauty of the West. You can see Philippine’s unique influence in some of the photography here on Super Marché and some of her other work at philippine scali.

Also is a small design company based out of Chicago. They work on a variety of identity, print and web projects, as well as dabble in writing and illustrating non-fiction kids’ books. They are responsible for the development of sf girl by bay’s website, under the watchful eye of Suzanne Shade and Victoria. If you see any bugs or errors, you know who to blame.