welcome to SFGirl on substack.

a whole new way to read, get inspired and share good design from victoria smith. the same uniquely bohemian modern design from a california girl, now on substack.

hi, if you don’t yet know me, i’m victoria smith, founder and publisher of the long-running blog SF Girl By Bay. once upon a time, i was a san francisco girl, but now i happily reside seaside in sunny laguna beach. a writer, designer, photographer, photo stylist, and author of See San Francisco, a guide to the city by the bay published by chronicle books, i’m a self-proclaimed 'design junkie and an extroverted introvert who just happens to be hardwired to share'. i’ve been creating unique creative content in the design community since 2006 (so you could say i’m one of those o.g.’s). along with unique design content shared on instagram and pinterest, it’s here on substack i’ll now be sharing my latest design discoveries with you. welcome!

you can look forward to the same eclectic design content i’ve been sharing for years on the blog. but with the ever-changing landscape of social media and attention spans, i’ve realized i can no longer support myself through sponsored posts and advertising, especially since the algorithm whims of the mighty powers that control what we see have shifted the way you view and read my content, and costs to run a blog, fees for servers, and all the boring but necessary technical peripherals needed to support a blog platform have become much too cost-prohibitive for me to continue as-is after happily providing you with free content for over 16 years. i hope you’ll continue to read but now ad-free, sponsor-free design inspiration here on substack and that you’ll subscribe and support my future endeavors. i hope you’ll find a small subscription fee worth your while and your continued loyal readership. it would mean the world to me to have you along on this new endeavor of mine!

i’ll be providing you with subscription options, though. always free content for those of you who prefer to follow along unpaid, and then a few paid options that provide you with additional design content and fellowship in our community, including commenting and occasional random musings and recommendations from me.

i’m so happy to be making this move, and i’m excited to have you along for the ride. the original blog will be live for a few months longer, but by year-end, this is where you’ll find me and all my design finds. cheers!

x, victoria

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