in defense of simplicity.
by Chelsea Jackson comment


simple modern living room decor. / sfgirlbybay

While over-styled, trend-driven spaces have become de rigueur lately, there is something to be said for simple surroundings — for clearing the visual field and letting a space breathe. With minimal clutter and a restrained hand, these rooms can pack a punch in the most subtle of ways.

Call me crazy but I’ve been feeling the need to really scale things back lately. My eye has been drawn to simplicity and the trendy, maximalist rooms that once caught my eye are no longer doing it for me. Give me white walls, wood tones, and a little bit of outdoors brought in and I am one happy camper.

What about you? Are you in favor of simple or are you a maximalist at heart?!

xx, chelsea

inspiring minimalist cafe. / sfgirlbybayinspiring minimal modern bedroom decor. / sfgirlbybay minimalist modern decor inspiration with neutral palette. / sfgirlbybaysimple modern decor inspiration. / sfgirlbybaywhitewashed minimalist modern bedroom. / sfgirlbybayrattan Acapulco chair. / sfgirlbybaysimple modern bedroom decor. / sfgirlbybayceramic pots and bowls on minimalist shelf. / sfgirlbybayminimalist modern kitchen with simple decor. / sfgirlbybayminimalist bohemian modern bedroom decor. / sfgirlbybay

• photography credits in order of appearance: krone kern; Jovian Lim for design anthology mag; madison holmlund; our studio; svf store; douglas and becinredningshjalpen; courtney adamo; chloe wen; illoura the label; Samuel Nolan for in bed store; Mija Kinning; kristine lo; danielle valentine; Ana Laframboise for in bed store.


a peaceful home in coastal spain.
by Ezz Wilson comment


white-washed home in javea, spain. / sfgirlbybay

If your dream, like mine, is to live in a white stucco house out in the Mediterranean with lime plastered walls, arched doorways, and rustic wood shutters, then you’re probably going to love interior designer Carlos Serra’s house in Javea, Spain. Carlos skillfully balances all the white surfaces and zen simplicity with his African and Asian collections and warm, weathered textures, creating a contemporary Old World beauty of a home. Hope you enjoy!

cheers, ezz.

interior designer Carlos Serra’s house in Javea, Spain. / sfgirlbybay

interior designer Carlos Serra’s home in Spain. / sfgirlbybay

interior designer Carlos Serra’s house in Javea, Spain. / sfgirlbybay

interior designer Carlos Serra’s Mediterranean home in Javea, Spain. / sfgirlbybay

interior designer Carlos Serra’s Mediterranean bathroom in Javea, Spain. / sfgirlbybay

blue and white decor in interior designer Carlos Serra’s Mediterranean home. / sfgirlbybay

blue and white bedding in interior designer Carlos Serra’s home. / sfgirlbybay

interior designer Carlos Serra’s Mediterranean home in Javea, Spain. / sfgirlbybay

interior designer Carlos Serra’s Javea, Spain home. / sfgirlbybay

interior designer Carlos Serra’s Mediterranean patio space in Javea, Spain. / sfgirlbybay

Photography by Luis Beltran.

creating my safe space.
by victoria comment


bohemian modern home decor with exposed white beamed ceiling. / sfgirlbybay

as a single woman living alone, i like to create as safe a space i can — and i mean that quite literally. in addition to my sweet watchdog, lucy i’ve added a brand new security system — Honeywell Home‘s Smart Home Security All-in-One Self-Monitored System. their system comes with Amazon Alexa built-in, and facial recognition that gives me smart mobile alerts. it’s a very do-it-yourself security system made easy (another plus, since i really loathe reading any kind of instruction manual), that you install and control yourself, and that grows with your needs. so essentially you can set it up in minutes and then keep watch on your home from anywhere. and it will even alert you if a window or door is left open where one of your sensors is installed. think of it as the smarter way to know what’s happening at home as you come and go.

honeywell home security system. / sfgirlbybay

one thing i quite like about it: it’s unobtrusive and blends in naturally with your home decor. i’ve been trying to streamline my home this season, keeping it simple if you will. i’m removing clutter, creating a much more zen balance around the house, and what i like about Honeywell Home‘s security system is you barely know it’s there, but it’s there, helping me feel safer — whether that be while i’m at home alone, or while traveling away from home.

honeywell home security sensor in living room. / sfgirlbybay

bohemian modern living room with white linen sofa. / sfgirlbybay

and what’s super cool? it can recognize familiar faces to notify you if they arrive home when expected. or if it sees someone it doesn’t know, you’ll get an alert on your phone to see a video clip of who’s there. and because it works with Amazon Alexa the built-in voice control you can change modes automatically with your voice, and talk Alexa as you might anyway — to check the weather, ask questions, control other devices, and more. creating your safe space just got a bit easier.

bohemian modern living room with exposed white beamed ceilings. / sfgirlbybay

home art gallery wall. / sfgirlbybay

floral arrangement using branches. / sfgirlbybay

honeywell home security system in bohemian modern home. / sfgirlbybay

white-washed bohemian modern home with rattan daybed and moroccan leather poufs. / sfgirlbybay

• photography by victoria smith for sfgirlbybay.

This is a sponsored post in partnership with Honeywell Home and all words and opinions are my own. Thank you for supporting the brands that help keep sfgirlbybay going with fresh content every day.

wear this there: lokal hotel.
by victoria comment


blue kitchen inside guest room at hotel lokal in Philadelphia. / sfgirlbybay

today we’re headed to a beautiful boutique hotel in philly as they call it — Philadelphia, Pennsylvania’s largest city, notable for its rich history. meet the lokal hotel, a mash-up of those classic navy blue good looks and a touch of Scandinavian vintage modern. designed by that talented husband & wife team Jersey Ice Cream Company who wanted to create a hotel that felt a little bit more like home, with all the amenities you might crave while sleeping under someone’s else’s roof. warm, cozy and filled with vintage treasures, you know they grabbed my attention immediately with those vintage portrait paintings. we’re thinking of arriving in style, but a little bit on the down-low: our favorite faded denim, a cozy striped sweater and a warm navy Oversized Wool Coat, but we’ve jazzed this ensemble up a bit with some patent leather mustard-colored boots. when you have some downtime, we suggest a great read: Eleanor Oliphant Is Completely Fine, a smart, warm, and uplifting story of an out-of-the-ordinary heroine whose deadpan weirdness and unconscious wit make for an irresistible journey as she realizes the only way to survive is to open your heart. what better place than in the city of brotherly love?

exterior of lokal hotel in philidelphia. / sfgirlbybay

wear this there: lokal hotel. / sfgirlbybay

wear this there: madewell Cardiff Striped Crewneck Sweater in Coziest Yarn; Paloma Wool Julieta Oversized Wool Coat in Medium Blue; FRAME Le Crop Flare jeans in Fifty-Four; madewell About Arianne Nico Boots; Hansel from Basel ’70s Novelty Crew Socks; read this there Eleanor Oliphant Is Completely Fine by Gail Honeyman; CULT GAIA Blanda Acrylic Bangle; Acne Studios George Large Sunglasses in Light Blue; baggu Cross Body Purse in honey nubuck; J. Hannah Blue Nudes Nail Polish; madewell Stripeweave Scarf; Acne Studios Pansy L Face Beanie in Navy.

navy blue kitchen inside the lokal hotel in philly. / sfgirlbybay

pastel blue dining chairs at hotel lokal. / sfgirlbybay

guest room with kitchen at hotel lokal in philly. / sfgirlbybay

rustic modern guest room at loaki hotel. / sfgirlbybay

eat in kitchen in hotel lokal in philidelphia. / sfgirlbybay

blue kitchen inside guest room at hotel lokal. / sfgirlbybay

mid-century modern inspired chairs inside room at hotel lokal. / sfgirlbybay

industrial modern bathroom at hotel loaki. / sfgirlbybay

philidelphia exterior of hotel lokal. / sfgirlbybay

guest room at hotel lokal in philly. / sfgirlbybay

rustic modern decor inside hotel lokal. / sfgirlbybay

modern bunkbeds inside hotel lokal in philidelphia. / sfgirlbybay

• photography via Jenny Nguyen Contributor for forbes; jersey ice cream co. and lokal hotel.

best of: just one, please.
by victoria comment


portrait painting hung over collection of pink and yellow candlesticks. / sfgirlbybay

sometimes, a greater impact can be made when you take things away. take art for instance — a single, simple piece of artwork can speak volumes all on its very own. its negative space can be jarring, and eye-catching all on its very own. and so affordable, too — one of something is less expensive than lots, right? i think starting small with something you truly love can be the best way to start collecting art, and if it never grows beyond that one precious piece, c’est la vie — it will speak to you, and in the end that’s all that really matters when it comes to something so subjective as art.

pink wall with vintage portrait painting. / sfgirlbybay

black cabinet in dining area with tiny gold framed painting. / sfgirlbybay

graphic art poster in slim black frame. / sfgirlbybay

pink wall with tiny gold frame with mini-portrait painting. / sfgirlbybay

home art collection inspiration. / sfgirlbybay

black framed nude print above simple black desk with green chair. / sfgirlbybay

oversized black and white photograph leaned on white wall in modern living room. / sfgirlbybay

pink wall with portrait painting and white wall with wolf painting. / sfgirlbybay

dining area with minimalist wall light and vintage portrait painting. / sfgirlbybay

portrait paintings. / sfgirlbybay

black framed painting in entryway. / sfgirlbybay

painting on white wall in minimalist bedroom. / sfgirlbybay

wood framed painting over entry way tablescape. / sfgirlbybay

• photography credits in order of appearance: domino; architectural digest france; @shadedeggesphotography; in bed store; my unfinished home; quite continental; super marché; homesong; leigh wells studio collage; adenorah; @mavencollectpdx; design*sponge; uwe schramm; real living; lisa golightly art print; vintage nude super marché; m files; french by design; fantastic frank; @justinchung; est magazine; remodelista; remodelista; my domaine; @hartmanhomestead.