good reads: rue.
by victoria comment


inspiring interior via rue magazine. / sfgirlbybay

the latest issue (no. 47!) of rue magazine is lovely, and one of my favorite features is this apartment in oslo. it’s no wonder it’s so great — the home owner is interior stylist and designer rikki bye-andersen, so she’s got the skillset to pull off this very polished, but charming pastel-lovers’ dream pad. not only is the color palette easy on the eyes, the lighting fixtures are pretty fabulous, too — all the better to see you with, my dear! this issue of rue also features a great story on san francisco-based knot artist windy chin; a beautiful new york dinner party thrown by erin of apartment34 and a visit with holly of decor8. for the full home tour, and more, visit rue magazine.

white coral inside glass dome via rue magazine. / sfgirlbybayinspiring apartment in oslo featured in rue magazine. / sfgirlbybayred dining table and yellow pendant lamp with pale blue kitchen cabinets. / sfgirlbybaytropical wallpaper in mint and white hallway. / sfgirlbybaytan walls and pastel blue sofa in modern apartment in oslo. / sfgirlbybayceiling medallion and globe pendant in modern oslo bedroom. / sfgirlbybaypink and gold table lamp. / sfgirlbybayinspiring decor via rue magazine. / sfgirlbybaymirrored cabinets and built-in bookshelves in oslo apartment via rue magazine. / sfgirlbybay

• photography by fillipa tredal for rue magazine.

at home with designer ulla johnson.
by victoria comment


at home with designer ulla johnson / sf girl by bay

first, i found myself drooling over designer ulla johnson’s beautiful bleecker street boutique, and then her clothing collection, which is so feminine and unique — just the kind of flowy frocks that make you want to flirt with the next passerby. but then — i saw her stunning brooklyn home on domino and that was the trifecta — i was done in. i don’t normally have fangirl moments but i think this must be what it feels like to fall in love with a woman’s beautiful sense of style. her home is light, airy and filled with eclectic artifacts from around the world. you simply must join my fan club and check out ulla johnson’s home in domino and her bespoke clothing collections as well.

at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay at home with designer ulla johnson / sf girl by bay

• photography by pia ulin courtesy of domino.

welcome to the brand new sf girl.
by victoria comment


an all new sfgirlbybay site redesign & new shop

welcome friends!! as i announced a week or so ago, we’ve been working hard on a brand new blog look for you, as well as the launch of my new online shop, super marché! i do hope you’ll love the new site as much as i do, and if it takes a little bit of getting used to — i understand. change is challenging! it’s a little bit quirky (like me) but it’s been a labor of love and without the talented help of my designer suzanne shade and my web developer jenny volvovski of ALSO, it would not have been made possible. so i want to give a sincere shout out to them for their extreme patience with my many indecisions! and now, it’s for you to peruse and enjoy! and if you should run into any glitches, please do alert me. it’s known to happen when you launch a new site and we want to take care of those pesky troubles right away and are on standby to help!

sfgirlbybay's new super marché shop

and as for super marché, i couldn’t be more excited to launch this long time dream of mine! i’ve collaborated with vintage aficionado Elsie Green to curate a collection specifically geared towards that modern bohemian vibe we here at sf girl know and love. We’ve scoured the flea markets of Southern France hand-picking vintage treasures previously loved, all with a unique history or a sentimental story to tell and can’t wait to see these treasures in your own homes and how you make them uniquely you — giving them your own very personal je ne sais quoi, so to speak. We hope these items bring you great joy and would be most honored if you shared on Instagram and tagged your photos #shopsupermarché.

sfgirlbybay's brand new shop / super marché

A few things to help you navigate the new site: there are just five main categories and as you might expect, click on them and all past posts in that category will pop up for you! but if you’d like to find something quicker, just use the search bar in the upper right corner and enter some key tag words (like vintage or pink for instance). the carousel in the blog header is my visual playground and i’ll be curating those ‘gallery’ images on a regular basis — you know, just for fun and inspiration! you can easily navigate back and forth from the blog to the shop (and vice versa) and your shopping cart will be accessible from both the blog and the shop, as well. you might like to subscribe to our newsletter which will launch soon. we’re planning on keeping you up to date (but not too often!) on what’s new in super marché, on the blog and in the world — some interesting, unexpected stuff you might not know about — maybe a new song, or an art exhibit, or a video. or maybe what’s for dinner. again, my hope is that you’ll all just have a swell time with the new site and that will make me happy to no end! Mercí beaucoup!

xo, victoria

• photography by leslie santarina for sf girl.