at home in rotterdam.
by victoria comment


light-filled cottage in the netherlands. / sfgirlbybay

isn’t this the loveliest light-filled cottage? featured recently in vtwonen, it’s a townhome in rotterdam, the netherlands refurbished by owners Lenneke and Joey who even ripped up some rather unappealing green carpeting to expose those beautiful wood floors. more than a few coats of white paint later and it’s bright and airy with a cozy feel due to that color palette of warm-hued textiles, natural wood and a wonderful mix of modern and vintage treasures. for the full tour, visit vtwonen.

live edge wood dining table via vtwonen. / sfgirlbybay succulent plant in brown pot with modern wall art. / sfgirlbybay modern townhome in rotterdam. / sfgirlbybay vintage modern wall decor via vtwonen. / sfgirlbybay pendant cage light and hanging plant. / sfgirlbybay eclectic vintage decor and acceccories. / sfgirlbybay townhome in rotterdam via vtwonen. / sfgirlbybay painted white floors in townhome in rotterdam. / sfgirlbybay white built in cabinets. / sfgirlbybay green potted plant and tan shade via vtwonen. / sfgirlbybay painted white floors in attic with modern art print. / sfgirlbybay kids room in townhome in rotterdam. / sfgirlbybay

• photography courtesy of vtwonen.

sf girl is getting a new look + a shop!
by victoria comment


bright pastel inspirational images. / sfgirlbybay

hello readers! i have some big news for you, but i don’t want you to freak out! okay? okay! so, behind the scenes, we’ve been redesigning the site and it’s getting a completely new look and feel. i have loved the site the way it looks now, but we all grow and change and with it, our taste and style, so honestly i’ve been feeling the need for an updated look for a while now. and, with my move to los angeles where i’ve put down roots in my new home, i felt the site needed to represent my sunny new digs, too. so, with that said — i really hope you’ll like the new look and won’t miss the old site too much — the content won’t change — except to hopefully be improved upon, which is always the goal in mind. we should be launching in a few weeks, along with a few surprises i’ve been hinting at but keeping under my hat — we’re launching a brand new shop on the site with unique, one of a kind vintage treasures we scoured the french flea markets for. i’ve partnered with vintage expert extraordinaire Elsie Green to curate a collection specifically geared towards that modern bohemian vibe we here at sf girl know and love. the sf girl shop will be called super marché and i can’t wait to share all the beautiful homewares and furniture we’ve collected for you!

wes anderson inspiration. / sfgirlbybay

but in the meantime, while we tweak the new site’s final bits and bobs, i thought i’d share with you some of the inspirational images i’ve been collecting to get us to where the new design was at long last, finally finalized. part of the fun for me (and the struggle!) in designing a new site is collecting inspiration and then narrowing down my ideas and coming up with that final design. but i love so many aspects of design that i needed the help of my creative director and designer suzanne shade to explore ideas with me, and guidance of the backend designer jenny Volvovski of ALSO to get me where i needed to be in a practical and technical way. you’ll definitely notice quirky notes of wes anderson who endlessly inspires me, and a new color palette and typefaces for a much cleaner look overall. we’re working to make navigation even easier while keeping much of the existing features — like resources for example. the mobile version of the site will be much easier on the eyes, too. so, here’s some of the inspiration i’ve been gathering and gleaning. also — if there’s anything you’d like to see on the new site, do let me know — your input is invaluable to me, and if there’s something you love to see more (or less) of, please comment below and we’ll take all recommendations into consideration. i’m so excited and cannot wait to share all this newness with you! xo, victoria

website redesign inspirational images. / sfgirlbybay

rack ’em up.
by victoria comment


wooden rack with cleaning tools and market basket. / sfgirlbybay

i am constantly looking for more storage options and one that’s really worked for me is going vertical, so to speak — move your storage up. when there’s no more room in cabinets, closets or storage furniture it might be time to consider purging, but there’s also an alternative if you simply must keep your stuff! especially the belongings you need at the ready — coats, shopping bags, umbrellas etc. and this storage option is so inexpensive but also easy to make look stylish and attractive — the traditional, simple shaker peg rack is still one of the best looking hook systems out there. you can leave the rack unfinished natural wood, paint it white or black or any other color your heart desires. there are lots of variations on the traditional shaker pegs of course: a rustic wood rack with hooks, a modern black version and this one with white hooks are great looking, too and for a much more contemporary look i love the muuto, or dot hooks, too. i like the idea of hanging pretty shopping baskets or mesh totes from the racks to stash items you need at the ready, too. easy to rack up that stuff, right?

vintage wood racks with long hooks. / sfgirlbybaymesh shopping tote with lavender and bread. / sfgirlbybaysimple shaker wood rack. / sfgirlbybayblack polkadot wall hooks. / sfgirlbybayvintage kitchen tools hung on wood pegs. / sfgirlbybaypink polkadot wood wall hooks. / sfgirlbybaymesh shopping tote and black wall hooks for storage. / sfgirlbybaysimple black wall rack with hooks. / sfgirlbybaypastel polka dot wall hooks. / sfgirlbybaypink door in white entryway with wall storage rack. / sfgirlbybaywood polka dot wall storage hooks. / sfgirlbybay

• photography credits in order of appearance: @mamawatters; luisa brimble photography; parisian cotton net bag from mur lifestyle ; peg rail from mur lifestyle ; interior junkie; that kind of woman; residence magazine; Natural Filt Large Net Bag from the line; vtwonen; fantastic frank; nordic design; over the ocean.