on trend: less styled, more you.
by victoria comment

4/20/21

on trend: less styled, more you / sfgirlbybay

when it comes to styling or rather the ‘unstyled, but styled look’ (stay with me here) i’m gonna give big props to designers that make it just look effortless  — which is really the desired effect when designing a home that’s uniquely you. the organized but cohesive chaos, but not too over-thought look is always my idea of great style. the french do it impeccably too — that effortless chic i really envy and try to emulate. and as i try to dissect what it is about these looks that i love the most i think it’s just the idea that these homeowners have gathered belongings and collections that actually mean something or have a real sentimental value to them. it’s hard to define because sometimes less is more, and other times cluttered overkill looks amazing — like in many of these looks. balance is key, but keeping true to your heart is always the best start. if you decorate with collections you love you can’t help but make it perfectly ‘unstyled’ but uniquely you.

on trend: less styled, more you / sfgirlbybay

vintage decor and ceramic dishes styled by designer leanne ford. / sfgirlbybay

effortlessly styled ceramics and home decor. / sfgirlbybay

clockwise, from l to r: @brit_gill; house of c; freunde von freunden; grupo arca; @ohsiesta; liberty infinity; @herz.und.blut; toast uk; remodelista; @brit_gill.

on trend: less styled, more you / sfgirlbybay

on trend: less styled, more you / sfgirlbybay

effortlessly styled collections. / sfgirlbybay

white kitchen backsplash with simple styled decor on open shelf. / sfgirlbybay

simply styled ceramics on wood shelf. / sfgirlbybay

effortlessly styled ceramics collection in custom wood shelving unit. / sfgirlbybay

inspiring ceramic collection and simple styled kitchenwares and goods. / sfgirlbybay

on trend: less styled, more you / sfgirlbybay

simple styled bathroom vignette. / sfgirlbybay

• all other photography credits in order of appearance: mad about the house; leanne ford interiorsleanne ford interiors; ayesha patel ceramics; apartment therapy; lotta agaton; my paradissi; @lenacorwin; @tintaluhrman; in bed store ; from moon to moon; frenchy fancythe socialite family; @aliciamlund.

a conceptual new york apartment.
by victoria comment

4/19/21

a conceptual new york apartment / sfgirlbybay

i keep seeing this beautiful west village apartment pop up on the internet and had to explore and investigate further. i’ve come to discover it’s the brainchild of interior designer and dealer Olivier Garcé along with his partner, Clio Dimofski, director of interior design at Pierre Yovanovitch, in collaboration with furniture designer Ian Felton — who feeling creatively stifled during covid quarantine, came up with the quite genius idea of transforming their beautiful new york brownstone apartment into a conceptual design ‘showroom’. so with the help of designer and artisan friends and gallerists, and along with the photographer Sean Davidson who took these lovely photographs, they’ve turned their apartment into a showcase for great design. together they present Ian’s new collection in a living environment along with other original artworks, unique ceramics, homewares, and very covetable collectibles. for more, follow Olivier Garcé on instagram for updates and new additions to this very enviable collection.

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

a conceptual new york apartment / sfgirlbybay

• photography by Sean Davidson.

friday finds.
by victoria comment

4/16/21

friday finds - the bright and beautiful / sfgirlbybay

i’ve really gone for the bold and the beautiful for this week’s friday finds and why not? it’s spring of course, so why not go a little nuts and add a few bits of color around the house? even if you’re just adding some pretty cut poppies to your table or those inexpensive trader joe’s daffodils, bringing in a bit of color really can lift your mood. have a wonderfully colorful weekend, everyone.

xo, victoria

  1. honestly, i could probably never be quite this brave, but i can still utterly admire this bold, modern look from @piotrparadowskistudio. it’s a chic apartment of a young creative couple in Warsaw-Powiśle with an eclectic and very cool mix of designer pieces from the ‘60s and ’70s. so groovy!
  2. sometimes all you need is a colorful bowl of vintage matchbooks to brighten up a coffee table or credenza. they just don’t make these old matchbooks the way they used to but whenever i see some in my travels i always grab a couple to add to my collection. i find some old matchbooks on etsy or the flea markets from time to time, too.
  3. i love the idea of this floating glass display case from @femte.til.venstre and the way she’s painted the inside cabinet to add a touch of color really makes her collections stand out proudly. i think you could find an old cabinet like this on etsy or your local flea market or salvage yards and make a fun diy project out of it.
  4. remodelista shared this beautiful new Showroom Concept in new york’s West Village. it began as a ‘pandemic lockdown project’ started by French-born, NYC-based architect Olivier Garcé, an apartment-as-gallery collaboration with furniture designer Ian Felton. so very fabulous. and he’s just bought an apartment in lisbon with the same genius idea in mind. more to come on that!
  5. sometimes all you need to take your bathroom style to the next level is to hang a pretty bathrobe, such as this one at marston house’s winter home in Provence featured on the maryn (a wonderful blog if you’ve never seen it). i love that feminine and pretty bit of pastel color. for the full home tour pop on over to their site.
  6. another idea for adding unique style and a pop of color is a collection of vintage pottery. i have quite the collection and it keeps on growing! you can never have too many unique handmade pieces of pottery in my humble opinion. i love the collections from sunday shop, one of my favorite homeware stores in new orleans and have ordered quite a few pieces from them since they ship — hurrah!
  7. here’s a beautiful example of adding some bold color this time by simply upholstering a cushion for a vintage mid-century danish modern ercol-style sofa and chair. it’s such a bright and cheerful look created just by adding a few new fabrics — simple and yet so effective.
  8. how do you go about modernizing a 250-year-old villa? you might add an incredible tufted orange sofa to start! this is casa mina — a new design project from @quintana.partners — to see more of it click and swipe left.

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

friday finds - the bright and beautiful / sfgirlbybay

wear this there: ppl williamsburg.
by victoria comment

4/15/21

wear this there: ppl and sons williamsburg.

on this week’s wear this there we’re keeping our meal simple and popping in for a coffee and perhaps a yummy breakfast pastry. we’re headed to ppl and sons in brooklyn new york’s charming Williamsburg — and in this case, come for the coffee but stay for the plants! this place is tiny but makes up for its size in some mighty lush style and some delicious brews. and all the abundance of plants you see from every nook and cranny? these are also plants that you can actually purchase, and there is a gorgeous selection of bakery items to complement your coffee beverage of choice. we’re thinking of heading to ppl before the farmer’s market so it’s sunday casual with a cozy layered cashmere tank and cardigan, our favorite worn-in jeans, a lovely woven sun hat and tote bag, and don’t forget your farmer’s market cart. whilst sipping your hot latte i highly recommend reading Snow Falling on Cedars by David Guterson, a moving whodunit that takes place on San Piedro Island, a place haunted by the memory of what happened to its Japanese residents during World War II, when an entire community was sent into exile while its neighbors watched. Gripping, tragic, and a very important read.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: JENNI KAYNE Layering Tank; JENNI KAYNE Cashmere Cocoon Cardigan; Agolde 90s Pinch-Waist Rigid High-Rise Straight-Leg Jeans; anthropologie Bamboo Ring Handle Clutch; bare hands Dry Gloss Manicure Kit; anthropologie Florette Reusable Face Masks; READ THIS THERE Snow Falling on Cedars by David Guterson; Olli Ella rolling market BASKET; anthropologie Fontem Personalized Suzanne Wristlet; Sugar Oversized Square Sunglasses; Swedish Hasbeens Toe Strap Clogs; janessa leone serena straw sun hat.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

wear this there: ppl and sons williamsburg.

an easy kitchen update.
by victoria comment

4/14/21

an easy kitchen update / sfgirlbybay

as you may already know, i rent my cottage in laguna beach and it’s registered with the historical society as a spanish revival built in 1929. i couldn’t love it more, but my small kitchen needed just a bit of an update to both brighten it up and to add some much-needed storage without touching its original elements, like the colored tile coutertops and terracotta floors. so when in need of storage space in a small kitchen the best thing to solve that issue is to go up — with vertical storage such as open shelving, and in this case a vintage glass display cabinet. i had a carpenter make free-floating shelving that’s well-anchored to the wall so i could display my (too many!) collectibles, like vintage pottery and serving pieces. painted white, they blend in nicely and create a nice open, airy feeling to the kitchen. next up, i found a great vintage cabinet on etsy at decor pasadena and i know it’s almost blasphemous, but i painted it white so it would blend in well with the existing kitchen cabinetry. it’s got nice glass doors so i can display some of my prettiest glassware and dishes and on top of it, my favorite japanese cookware — a donable pot and yaki yaki san stovetop grill, both from toiro kitchen, a wonderful shop that carries all kinds of great japanese cookware and accessories.

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

it’s a funky little kitchen, so i’m going for kind of a wabi-sabi feeling — embracing the aesthetic of things in existence, that are “imperfect, impermanent, and incomplete” — essentially finding beauty in every aspect of imperfection. so just for fun, i added a paper japanese lantern over the existing light fixture. i find all my beloved paper lanterns at bunkado in l.a.’s little toyko, but you can find them online as well on etsy or pearl river. i also made some new window curtains from some turkish towels i found at the lumia. they carry some really soft and beautiful collections! it was easy — i simply cut the towels in half and added a hem at the top. then i used these Curtain Rings with Clips and hung them from the existing curtain rod. i also added a white Cotton Rag Rug from h&m home and some of my favorite dish towels from merci paris.

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

other additions were a white Smeg tea Kettle to match my big chill retro fridge and Classic Retro stovetop range. i wanted to keep the artwork simple and in black & white, so i hung some of my favorites art prints from hotel magique. i also created a little cocktail bar just on top of the fridge using a black cocktail tray from pottery barn. fresh fruits are displayed in a pedestal bowl from jayson home. the flea market moroccan shopping tote is from super marché displayed on a Mariella bamboo rack i found at urban outfitters. i stash extra dish towels and my apron in the tote bag for more extra storage. my cookbook stand is a favorite marble one i found on west elm and my bamboo wine rack is vintage from etsy — there are some great finds on there if you like something a little more unique and special to display your wine and we have a really pretty (and portable) vintage bamboo bar in the shop right now that also doubles as a picnic carrier. the riviera bamboo counter stools are from serena & lily.  i think that’s all the resources, but if you have any questions do let me know!

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

an easy kitchen update / sfgirlbybay

• all photos by sfgirlbybay.