color story: the palest pink.
by victoria comment


nude female in front of cherry blossom tree. / sfgirlbybay

this week’s color story was inspired by all the pretty cherry and quince blossoms that are in season right now — my very favorite florals. and i mean, who doesn’t have a nostalgic fondness for pale pink peeking back from their childhood at some time or another? from pretty pink painted walls to flouncy slip dresses and elegant velvet dining chairs, we’re all about the pink today.

pale pink patina walls. / sfgirlbybay

pale pink chair and ottoman. / sfgirlbybay

pink accessories, furniture and women's clothing. / sfgirlbybay

clockwise, from l to r: poet tea branding by studio patten; Farrow Emilianne Sheer Top; OAMC Pandaemonium Pin in Pink; Amalfi Upholstered Dining Chair from wayfair; j.crew dover pink Short-sleeve pajama set; true true pizza in toronto; Farrow Sonia Patent Trenchcoat; French Home Decor Fabric Toile de Jouy from a bird on my head; Rodin So Mod Lipstick; Alexa Chung Ruffle Trim Cami Dress; adeline schöne illustration; Hansel From Basel Twinkle Crew Sock; pink farrow wallpaper from the inside & sfgirlbybay (above + below).

sfgirlbybay collection for the inside. / sfgirlbybay

pink upholstered bench at offices. / sfgirlbybay

pink wall paint and patterned tile. / sfgirlbybay

pink and gold store interior. / sfgirlbybay

inspiring pink home decor and furnishings. / sfgirlbybay

clockwise, from l to r: full hurdle chair from dowel jones; Vintage Clip Art of Marie Antoinette-ish; vintage bamboo mirrors; h & m pink velvet tufted cushion; pink roses via 8tracks; three potato four this must be the place key tag; George the Octopus Wallpaper in Shell pink from wallshoppe; pleated curtain by paul avery photography; decaying flowers by mejuki made; Handmade New Terracotta tiles via The Design Walker; PAON wall lamp in pink and natural from colonel; muuto oslo series sofa; h & m pink pleated skirt.

pink and gold chair with geometric mirrors. / sfgirlbybay

dark lower kitchen cabinets and countertops with pink upper cabinets. / sfgirlbybay

pink floor and chair rail in apartment with tall doors out to balcony. / sfgirlbybay

• all other photography credits in order of appearance: Raising the cherry tree by jocelyn lee photography; salvo lopez photography; Hervé Langlais for Galerie Negropontes via @100_s; bando penthouse by @sfgirlbybay; Para Avis Agency; lucy folk via the design files; emma zinzan; sight unseen; subtilitas.

serena & lily summer prep sale!
by victoria comment


papaya striped beach towels from serena & lily styled by cowboy pool. / sfgirlbybay

i’m so looking forward to summer, but not as much excited about L.A.’s killer summer heat, but i’ve got that covered now, thanks to my diy cowboy pool. but i was in need of new pool towels, so when serena & lily invited me to pick out and share some of my favorites from their Memorial Day Sale it was perfect timing. with serena & lily living well begins at home and they really do have everything you need to prep for summer, so i chose their super soft Mallorca Beach Towel in papaya to hang poolside and love the color and grey fringe which matches my bench cushions perfectly.

i’m a big fan, and literally, everything at serena & lily will be on sale and open to the public may 22 thru may 28 with the sale code SUMMERPREP (excluding final sale, gift certificates, art, and their limited-edition PUBLIC® C7 Bike). in addition to my new Beach Towels i’m thinking about their cute Fringed Umbrella for super hot days when i need a little extra shade. i host a lot of outdoor parties in the summer, so i also love their Teak Camp Stools and Palisades Chair for extra guest seating that both easily fold up when i don’t need it. whatever you need to prep for summer will be on sale with code SUMMERPREP! happy prepping!

summer home decor and accessories from serena & lily for outdoor entertaining. / sfgirlbybay

some of my serena & lily favorites: 1. Hanging Rattan Chair in natural; 2. Perennials® Lake Stripe Pillow Cover in sky blue; 3. Pacifica Outdoor Pendant; 4. Perennials® Lake Stripe Pillow Cover in orange; 5. Palisades Chair in Driftwood; 6. Havana Hurricane Lamp; 7. Bedford Tray; 8. Teak Camp Stool; 9. Mallorca Beach Towel in papaya; 10. Crosby Teak Chaise; 11. Summerland Outdoor Bell Pendant; 12. Moroccan Leather Pouf; 13. Huntington Baskets; 14. Cabo Woven Placemats (Set of 4); 15. Tassel Napkins (Set of 4); 16. Whitewashed Rattan Hurricane Lamp; 17. Pacifica Chaise in Harbor Grey.

summer beach towels from serena & lily. / sfgirlbybay

papaya striped beach towels from serena & lily styled by outdoor cowboy pool. / sfgirlbybay

• this is a sponsored post in product trade partnership with serena & lily and all words and opinions are my own. thank you for supporting the brands that help keep sfgirlbybay going with fresh content every day.

on trend: built to last.
by victoria comment


custom built-in sofa. / sfgirlbybay

popular in the 1950 & 60’s built-in furniture seems to be making a strong comeback. and there’s a lot to love about built-in furniture — for one, it’s custom, which means if done correctly and customized to your own very specific needs it should end up looking perfectly ideal for your space. i see them more and more in vacation rental homes, too because just think — you don’t have to go running around for new furniture or worry about it’s upkeep as much, so concrete or wood built-in’s are quite functional and practical in that regard, too. add slipcovered cushions and all that’s needed is washing and replacing every few years if they get a lot of wear and tear — but still more affordable than a new piece of furniture. if you’ve got an awkward nook or a wide window just aching for a place to read and recline or create a wee dining space, built-in window seats and sofas are both charming and useful. here are a few looks i really like.

dining space with built-in bench. / sfgirlbybay

wood built-in bench with upholstered cushions. / sfgirlbybay

custom built-in seating. / sfgirlbybay

built-in sofa seating with yellow gold cushions. / sfgirlbybay

built-in arched dining banquette. / sfgirlbybay

minimalist built-in daybed. / sfgirlbybay

built-in concrete sofa with tan cushions. / sfgirlbybay

concrete built-in living room seating. / sfgirlbybay

wood built-in sectional corner sofa with yellow cushions. / sfgirlbybay

• photography credits in order of appearance: @jessicamenda; idepic; the local project; prue ruscoe; @oliveandjune; @evantetreault; laure joliet photography; Coy Yiontis Architects via inhabit; est living; interior design addict; @oliveandjune; olivia bossy; mandy moore’s built-in sofa via dwell; @clarecousins; vincent joliet; olivia bossy; architectural digest espana; @martin_johnston_.

the row dtla.
by victoria comment


former american apparel factory near the row dtla. / sfgirlbybay

i don’t know why it’s taken me so long to check out the ROW DTLA except that i sometimes realize that i really need to get out more! i had a friend in town this weekend so it was the perfect opportunity to take her there on sunday and finally get to see what all the buzz was about. it was a beautiful day out, and since the ROW is an indoor/outdoor space near the arts district it was ideal for wandering and checking out all the indie boutiques and cafes.

the shops at the row downtown los angeles. / sfgirlbybay

originally known as L.A.’s Terminal Market, ROW DTLA was built from 1917 to 1923 along the Southern Pacific Railroad, and continues to be a major hub for the distribution of produce across the region — its history is quite interesting, and i love that these beautiful old warehouse-like buildings have been revitalized into something special for the L.A. community and to celebrate the city’s cultural, culinary, and creative essence. there are all kinds of inspiring happenings: workshops, fitness, pop-ups, festivals and food trucks — so check their events calendar here. in the meantime — here’s a few of my personal favorite spots around the ROW!

red arched dressing rooms at the row dtla. / sfgirlbybay

myrtle store at the row dtla. / sfgirlbybay

i was so very pleasantly surprised to find one of my favorite echo park shops Myrtle had moved to the ROW. i’d missed them in the neighborhood, so it was lovely to stumble upon their beautiful new shop with that epic arched dressing room! a boutique that focuses on women’s fashion by independent female designers, both local and international, Myrtle is the go-to destination for the creative, thoughtful, fun and savvy dresser to shop quality and very creative clothing and accessories.

ceramic light and women's shoes on display in store at the row dtla. / sfgirlbybay

orange dressing room curtains at LCD the row dtla. / sfgirlbybay

next up, another indie clothing and accessories boutique for women, LCD. i loved the vibe in here too with a very friendly staff and those killer floor to ceiling draperies and a very comfy retro-looking corduroy sofa! LCD features a great collection of work from emerging fashion designers, so if you’re on the hunt for something uniquely you, look no further. oh, and they also have an abbot kinney venice location if you find yourself on the westside.

hawkins new york store at the row dtla. / sfgirlbybay

hawkins ny store downtown los angeles at the row. / sfgirlbybay

greenhouse inside store with plants and pots for sale at the row dtla. / sfgirlbybay

one of the best things about ROW is finding some of my favorite online homewares shops have opened up brick and mortar shops here — like hawkins new york! i’ve loved this shop from afar and shopped online with them a lot, so i did a little happy dance to find hawkins new york right here in L.A. and what a beautiful shop it is, too. and now thanks to their incredible display work, i’d like a greenhouse of my very own, please. be sure and stop in here if you’re in the mood for redecorating, or simply looking for a gorgeous gift.

erica tanov store at the row dtla. / sfgirlbybay

erica tanov store downtown los angeles at the row. / sfgirlbybay

and yet another of my personal favorites (all the way back from my san francisco days) is erica tanov, and boy am i pleased to have her so close to home here in los angeles. both erica tanov’s women’s wear collections and homeware collections are stunning, and the shop really reflects the eclectic bohemian vibe, and the serenity she creates around her work. i love her aesthetic and feel a strong sisterhood to it, so i’m really glad i can now stop by any time i like for a bit of inspiration.

vintage sofa and women's slip ons at oak downtown los angeles at the row. / sfgirlbybay

and now for a new favorite! we wandered in oak new york apparel because we wanted a better look at this crazy clear vinyl-covered sofa (what i would call ‘celebratory decay’) and discovered a unisex clothing shop extraordinaire. i found a pair of très chic cropped black pants and a coordinating black top (at 40% off!) and cannot to wear them around france on my upcoming trip. they feel very Japanese-kenzo-cool as does much of their collection, so do stop by for a look at their clothing as well as that killer couch!

inspiring sights and products for sale downtown los angeles at the row. / sfgirlbybay

and lastly, san francisco’s beloved bakery tartine has opened it’s seasonal restaurant Manufactory at the ROW, so we popped in there first and grabbed a little picnic lunch from their smørrebrods to eat outside. they’ve got some beautiful cooking gear and packaged specialty foods — oh, and they’ll also validate your parking (as do many of the shops) but, hurrah the first two hrs are free. i can’t wait to go back and explore some more. there’s so much more creativity and inspiration to come because it’s not yet even completely full of shops and restaurants so i’m excited to see how the ROW grows and expands.

no parking sign dtla at the row. / sfgirlbybay

a pastel paris abode.
by victoria comment


ornate ceiling medallion and molding in paris apartment. / sfgirlbybay

welcome to the stunning and sophisticated right bank paris apartment of a globetrotting Australian stylist and entrepreneur featured recently in vogue australia. Australian founder and creative director of bridesmaid dress label Les Heröines, who grew up in adelaide then lived in milan, Vanessa Cocchiaro who now calls paris home teamed up with Peruvian Architect Diego Delgados Elias to create this enviable Parisian apartment where Cocchiaro lives amongst all this incredible beauty. i often dream of living in my very own paris apartment, and i’d gladly steal a lot of inspiration from ms. cocchiaro, including those dreamy pale pink velvet sofas, vintage classic pieces and soothing pastel color palette. for the full tour visit vogue australia.

paris apartment with pink color palette. / sfgirlbybay

patina walls in paris apartment via vogue australia. / sfgirlbybay

pink velvet sofa and pale pink velvet chair. / sfgirlbybay

pink sofa in paris apartment with patina walls. / sfgirlbybay

patina walls and marble mantel in paris apartment. / sfgirlbybay

brass framed mirrored wall decor in dining area. / sfgirlbybay

dark pink walls in paris apartment kitchen. / sfgirlbybay

dark pink wall paint and red stone kitchen backsplash. / sfgirlbybay

built-in bedroom cabinetry with cane fronts. / sfgirlbybay

paris bedroom with pale pink color palette. / sfgirlbybay

• Photography by Michael DePasquale and Martina Maffini for vogue australia.